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Online Friends Become Real Life Friends and the Evolution of ZESTY

Head down memory lane in this very special episode of the brand-new Becoming Zesty Podcast together with our mindset ninja, Megan Blacksmith, and Dr. Alex Golden as they talk about how their journey together began and how ZESTY started.

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Podcast Transcript:

Megan Blacksmith  

Welcome, everybody. Welcome back to the Zesty podcast. Dr. Alex and I are here today. Hey, Dr. Alex.

Dr. Alex Golden  

Hello. How are you all doing? Thank you for being here with us.

Megan Blacksmith  

We love when we get to do this together. It’s super duper fun for us. And we have lots of big announcements. Today, we’re going to take you on a journey, we’re gonna take you on a journey through the life of Megan and Alex. Because we’re here celebrating a complete rebrand of the old zesty ginger which is now becoming zesty. And zesty is the part we’re focusing on because our goal is to give coaches people practitioners tools, so they can be XSD in their life every day, all the time, and help other people do the same. So we’re super excited, we’ve got new website, we’ve got new podcast name, new podcast, covered new Instagram, everything has gone over to becoming xsd.com. And it represents, you know, visually represents us a little different. What it really represents, though, for us is that much bigger picture, a much bigger picture of where we’re going and what we’re doing, what our company is about, and how we want to expand how we want to, we have a really big vision of actually changing medicine, coaching NLP, all the worlds we’re coming from. And we’ll get into that more today. But first, we wanted to make sure you’re aware that we’re in the middle of our amazing success habits series. We have already done two parts. So thank you to everybody who’s been there live, thank you to everybody who’s sharing in the Facebook group. You all are rock stars, we love the energy in there. We love what you’re doing. If you have not watch those yet, you still have time. This is our free three part series that we only do twice a year. So go on over to becomings st.com forward slash success. And do a little binging binging on part one and two because tomorrow part three comes out. Yeah. And you don’t want to miss it. Lots of good stuff there.

Dr. Alex Golden  

Yeah, so success habits for coaches, leaders, practitioners. If that’s you come on over, you don’t want to miss out on the stuff that we’re covering there. Because it’s really going to transform how you look and view habits and business.

Megan Blacksmith  

Yes. So things that you can actually take home and do right away. We want you to take action. We want you to implement things. We want you to be sharing your wins in real time. We have some toward motivation. We have some cool prizes for helping people to get excited about rewiring their brain instead of going away from all this stuff they don’t want. We’re going to help remind you that you can choose the new identity and the future you want. You can choose choose the new habits you want and go towards them.

Dr. Alex Golden  

And that even includes a little like negotiating with yourself and figuring out all sorts of stuff coming up. So it’s good stuff. Check it out. Come on over. We’ll be hanging out tomorrow. And in the meantime, though, for this episode, I think we’re We’re gonna get on our little time machine.

Megan Blacksmith  

It would be fun to just kind of go through how this all happened, how we met, how we got here and where we are going. Because it’s changed drastically, in a really short period of time, to be honest. So we’re gonna go back, what 10 years? What has it been? Gonna go back? 10 years to when we met. Take it away, Alex?

Dr. Alex Golden  

Yeah. So first stop. Yeah, 10 years ago, we met, met online, we met on Instagram. And you know, it’s funny when people see us now they’re like, Oh, well, you guys know each other. So well. And you must have, you know, I think people assume that there was like a history there, whatever previously, but honestly, there really wasn’t, this is one of those like, magical lineups were to us, is a collaborative life experience, because part of it setting what we want, and then sometimes magic shows up. And things just click. So that’s kind of what happened and that we have emails from running into each other repeatedly on Instagram. Basically, what had happened was that we were building our businesses, we were early, I mean, Megan actually had a business, I basically had a hobby. As a med school, I was blogging, I was doing all that stuff, but I really wasn’t monetizing it too much. And then Megan had coaching clients, but not so much in the like programs or that kind of thing. And since there was plans for future changes, like babies and things like that, you were in the space to be thinking ahead and being like, does hourly pay does basically self employment, rather than a business fit here. So, you know, that was all unsaid. But here we are on Instagram, just commenting on people’s stuff and interacting and doing the business the stuff that we all know and love and do. So

Megan Blacksmith  

this was back, Alex, I was thinking about this. This was back when Instagram actually felt like a small community. Because there were I don’t know how many people I followed, but it was like we were all in this group of people doing the functional medicine thing newly that’s how I felt at least I’m sure there were a million other people on there that weren’t, I was not aware of. And it felt like there was just a smaller group. And maybe it was maybe it was the algorithm, maybe it’s just each other’s stuff. Yeah,

Dr. Alex Golden  

that right there. I think it was, these were the days where Instagram just showed every single thing you posted on the feed and in the order. And you would just like post what his story is now like, here’s my healthy lunch and we were doing like health stuff back then. Predominantly, then we’re kind of like, okay, that you could just post that every anybody that follows you would actually get sent out that post. So in that process, this was also I mean, this is how a while into it was Periscope earlier on and that wasn’t even at the very beginning. But that’s back when this was like the periscope days. Were super fun. I missed that. I mean, I know we got like Instagram lives instead from Periscope. But honestly, Periscope was just so much more fun. Like you would literally I would hang out there for hours like my ex husband would be like, Oh my God, when are we going to have dinner? I’d be like tell us a little bit more Periscope please only make me get off. Wait Alex,

Megan Blacksmith  

if anybody here is listening to this and you are back from the periscope days and you’re on there send us a DM on Instagram because here is it was quite a community we’d hang out she

Dr. Alex Golden  

really would oh my gosh yeah, this was there was much fewer opportunity like you couldn’t make a real and a carousel and all this stuff and so it was just that and then the focus really was on sharing and commenting and interacting that way so we were we were off doing that and then after a while I was like man I have seen this ginger nutrition everywhere I’m like she’s really doing all the same stuff I am

Megan Blacksmith  

as the redheaded girl keeps showing up in my feed yeah basically

Dr. Alex Golden  

and then

Megan Blacksmith  

and you were dig primal

Dr. Alex Golden  

I was dig primal pit and there was the different is good and I was basically like having some some success with using I basically figured out I could go gluten free and I was celiac you know and and that doing certain things in certain ways. ours and we are rebuilding my gut and the lining and all of that was helping and so that was the primal piece. And I was like, Paleo seem too specific, or I was like I get primal is just like a catch all. So, but really, I that was kind of the content. I was can see, I was following like wellness mama back then.

Megan Blacksmith  

balanced by Yeah, Liz. Well,

Dr. Alex Golden  

yeah, we were just on that. So that’s when Yeah, listening to like Amy Porterfield stuff for business. I think we were we were doing all of that stuff. So that’s why I think we kept seeing each other, not only in the functional medicine in the food space, but also in that other space. And yeah, so then, what ended up happening was that I was on call in the hospitals that night, and I sent an email to Megan being like, Hey, I keep seeing you. But then you had basically written me an email already, right? Like it you had basically like, drafted it or something like that, where they we basically had had the thought at the same time independently, and then initiated the interaction basically, at the same time. And that’s why we’re, we always say like, you know, following the cookie crumbs is kind of ideal because stuff like this. We already have evidence of this. So it’s like, I while I have moments of doubt, or where my faith falters, this, I can’t deny stuff like this, you know, like there is just magic and kind of what things that we call serendipity. But really, it’s like, are you getting something that you wanted? So we basically cross met air. And so by the next day, we had emails to each other, they have since been immortalized into a puzzle that Megan is the owner of and it has our picture, and then the two emails side by side. And it’s been completed a couple of times now, right?

Megan Blacksmith  

Oh, yeah. It even got a little water damage. I had to get back together at a glue you know, and you get water on a puzzle for those of you do puzzles, and then the layers come apart. Like I was so upset about it, because it was like a custom puzzle. Much and Alex created it for me. And so I glued every layer back together. And it’s still those together. It’s pretty awesome. Nice. Yeah, we even did that our retreat this summer. Ladies got to look at our faces at night too.

Dr. Alex Golden  

Like this is too much money. No, no, just getting they didn’t say that week, but we certainly made the joke. And then yeah, even you know, Nate and Megan’s husband sent me a text like, where did you get that? And I was like, why are you asking, but then I heard the backstory. So that was why it was the water damage. But yes, I still actually have it, we could totally redo it, if we if we needed to. But anyways, so we got emails, and then we decided to get on the phone. And then that phone conversation was like two and a half hours long. Like we just kept talking about stuff and kept like, basically, by the end of that conversation two hours later, or a little bit more. We had a whole like, basically like plan for being each other’s affiliates and working together and like Joining Forces, so much so that when Megan got off and like worked with her business mentors at the time, they were like, do you don’t even know this girl? Yeah, you tell that part of the stories and you know, I wasn’t there for that. I just know them.

Megan Blacksmith  

Well, I remember basically, I think you had said something like, Well, I don’t know, if you ever want to do like a webinar or something. We could do it together. And I was like, Well, what are you selling? Right? I’m like, you know, like, I’m not selling anything at this point, right? You’re being a doctor. So it’s like, okay, so you just want to like come and share like your doctor functional medicine world on the webinar. And then like, I will sell my one on one. And we’re like, like, great. That sounds great. Sure. It quickly.

Dr. Alex Golden  

You don’t know you’re doing Do you but yeah.

Megan Blacksmith  

I quickly shifted because then we did start you know, back in the that was back from the day when I was running liver detoxes. And then we really quickly shifted out of that to create the program we ran together for however, eight years healthy hormones, because we realized that there’s so there’s only so fast you can go one on one I think Most people think like one on one is the only way to go. Because then it’s customized for my health, well, we actually found the opposite because in one on one, then you’re spending I mean, I’m like, if I have to explain like lemon water, or like adding salt or adrenal cocktail, again, like, I am going to want to pull my teeth out, right? Like, it just felt like such a waste of time to be explaining that over and over, especially since now knowing what I know of where we’ve gone. It’s like for me, the the deeper, like the coaching and getting to like, the deeper concerns and the mindset and the beliefs was, was what I love to do. So it was kind of soul crushing to be like, oh, yeah, yeah, you do? Yep, you actually do want to eat some carbs. And like going over that again. And again, it just started to feel like, I don’t think I’m actually helping as much as I could. Whereas when we created it in a group program, we could cover all the basics and videos. And it’s like, go watch all those basics, because a lot of people are like, already on board. And if that was new to them, cool. If it’s not, you know, skip it, and then spend the actual coaching sessions going much deeper, and having a group so I know this happened to me all the time, you come to the call, and you’re like, I don’t really know, I don’t really have anything going on, I don’t really have any questions, and then the next person raises their hand. And oh, look, let’s see your exact question that you didn’t even know you had. And then the group format, that always happens, right, it’s just like, the people show up, and maybe whatever they’re asking is always what you need to know. And then we started to see really fast results in that setting. So then it became less and less of the one on one. And like Dr. Alex said, our our long term goal is to help as many people as possible and in a structure that is sustainable, because right up front, I remember one of the things I said to you was like, Hey, I’ve when we got more serious, we didn’t even meet for a year, I think it was in person, we ran a business together online. And I remember being like, Hey, I it’s really important to me. And you all have heard this probably on the podcast. But it is really important to me that my my goal is to be home with my kids in the summer. So like, our dad was super upfront. Yep. Right. And so a lot of people wouldn’t be on board with that. Right. And luckily, from the very beginning, we had the whole concept of let’s actually design this, how we want this, and what has to be in place to make that happen. Like what has to run on automatically, what has to be recorded? What, how would that work? And so our structures allowed for both it allowed for, you know, now we do in person trainings, but then there’s also periods of time where we’re not, you know, and where there’s recorded thing or where there’s group calls. And also just sharing that because I want no matter what you’re doing you listening in your life start to think about, is it set up the way you want? And did you create that? Because I think even coming into something like an online business where you there aren’t, there aren’t necessarily rules there, it’s easy to fall into the this is how you do it, you launch x times a year you do this, you coach this many hours, it’s all about hours, it’s whatever. So that flexibility has been so important to us.

Dr. Alex Golden  

Totally. And I think that’s where upfront, I don’t think we knew what we were doing. But I think as we have grown and transformed and change, we’ve actually developed language structures for what happened. And I think to us, we were like, how do we adopt identity of a unit? How do it because we have a shared business identity. We have shared values, like we’ve had sessions with people or facilitated value value values discussion and coming into into agreement with that, and wiring that into both our physical brains, like, you know, we really early on, came into it with that view of what do you need, what do I need? And how do we come to it together. And that has been a huge blessing that we started off on that foot. Because the way life goes is that life throws you curveballs all the time. And when there’s a transactional relationship of you know, you do this for me, I do this for you. When the going gets tough, that gets real hard. But the team and the unit and the shared identity dynamic has always made that less of a concern when Megan had a baby and postpartum or whatever. There was obviously time she said when I got divorced, there was obviously time I took when, you know when we’ve had things going on all throughout. But that did actually start very early on with that discussion like Megan Bay Be willing to be like, I know this isn’t real common. But this is what I want. Are you down? And I was like, Well, yeah, that actually sounds great. Like, I hadn’t even really thought of that. But I was still, you know, 10 years ago, I was still like, Yeah, I’m gonna have kids, and then I’ll want to take summers off too. And I liked that value. And like, that’s what the level that we were having our discussion. So it was always values driven, right. And so from that perspective, then we began to move as such. And then over time, that’s where we got to deepen that dynamic, even more, which is, I think, why people come up to us at events, and they’re like, Oh, I, I didn’t know if you guys were like, actually friends. You know, like, we’re cracking up there. And they’re like, You guys are like you have inside jokes and stuff, like you got that there’s a vibe there. And that’s where we have found that our shared energy is most powerful. And that is because it has been intentionally woven together by us. And really reinforced with the choices we continue to make, like the summers just happened, Megan took the six weeks. And she did that. And we talked when she’s in the phone booth was there’s just, you know, a dirt patch on that road. And and that’s, you know, we’re chillin, and just, I’m a family stuff and whatever. And that, I don’t know, I’m very grateful about that part. I’m happy it started so early.

Megan Blacksmith  

Same thing, you know, I just realized I didn’t actually answer your question, or you started to say, What did the business coaches and so they were basically like, you just met this person, so maybe not jumping into business with them, like very, very hesitant, and they were a partnership like two women in a business partnership. And so you, Nicole. Yeah. It’s like, they’re like, upfront, just very aware of like, this is this. This is a lot. And it’s funny, because just at our recent two day event in Dallas, we had somebody kind of raise their hand and say, I forget what it was exactly. But it’s something along the lines, but like, Yeah, but you two have each other. So this transformation work must be easier. Is that kind of like the? Yeah, it

Dr. Alex Golden  

was like, I think she’s we were talking about something she was like, well, is that because you guys are together that you do that? And you know, okay, sounding? No, but

Megan Blacksmith  

that’s what I heard 5050 chance of? And essentially, the question was, yeah, is it because you have each other, and so that we laugh about that, because really, and I think this is why probably those business partners were a little bit like, hey, take it slow, is that the reality is having a business partner, it’s like having kids or having a partner, you have someone directly in your face that’s mirroring all your stuff back at you, like real time really fast. So it’s way harder. Because there’s a process where we think we see this in our trainings where people like, they’ll get certified, you know, now they’re in NLP, you know, they’re trained in NLP or Master Practitioner, or, and then they’re like, Hey, how buddy up with somebody else? And really, what’s going on often is they’re like, yeah, maybe that other person will do all that, like sales stuff, or marketing or whatever, like I don’t want to do and then I’ll like, just be the coach. And that’s a really common were like, both people are a little bit like, Well, yeah, we’ll hide behind you.

Dr. Alex Golden  

And you get along, because you have the same concerns, you have the same values of it’s more important for me to hide than to help the world right. Like that’s a, that’s a shared value. So you kind of come together on that, but when it’s the identity of the business of someone was like, Would you like that identity to just share it to be playing small, most people are like, No, I don’t. Right. But you come together on that. So it feels cozy. It’s fun. You like the person you think they’re cool, right?

Megan Blacksmith  

Yeah. And then you both end up with launch COVID.

Dr. Alex Golden  

secondary gain data love Yeah.

Megan Blacksmith  

Right. Do people same belief have a little bit of fear of putting themselves out there? Whatever it is, but all of a sudden, there’s a pattern like we would get sick anytime we I’d have a pain to play.

Dr. Alex Golden  

Megan, I have a migraine. Oh, look, we’re both down. Now. Nobody can step up. We it took us honestly a couple of years to catch on, which is why we’re like don’t do what we did. Like, we’ll just tell you, you know, I mean, like, we’ll just share. We don’t want people hodgepodge and that kind of stuff. There’s some fun stuff only you can figure out because you’re the leader. So what do you want to create and how do you want to do it? That’s all you at the same time. The The flip side is there’s some things that some people have already figured out like resources to get there is the no brainer of you can acquire those, what you do with those resources will be up to you. And since that’s the hardest part, then you might as well focus all your energy on making decisions on the hardest part, not the other stuff. Right. And so, we, we address these things, because if you’re, if you’re haven’t watched, yet, you’ll hear perception is projection, that whole lovely mirror thing being held up, really does play out. And it’s good and bad. Because Megan and I also mirror to each other our best, right? We really do show each other like, where compassion lies, where that how we make choices, how we choose to love people, how what we choose to share, or, you know, vulnerability and the courage that we use to follow through on that all of that is, is true. And we see that mirror as well. And all the limiting things are super in your face as well. And sometimes, because each person’s path for growth is a little bit different than weathering the in between, like basically minding the gap. That was a recent episode, if you haven’t heard yet, check that out afterwards. But minding the gap is basically like how do you navigate how do you make a relatively smooth experience in a gap of waiting in the end a transition time in a period of uncertainty or unknown or whatever. And those things have translated directly into our business. So what’s funny is that every time we’ve done something together and have learned from each other, it has, it’s always represented in the business. And as we tell this story, right, like part of our stuff is that and then as we go into, like, you know, we’re transitioning from healthy hormones to Health Transformation accelerator, going more into the brain. And then even higher zooming out past that with what we do now additionally to that, it’s really informed by the fact that is actually in the negotiation of a lot of these very important vulnerable things that we develop the resources and frameworks to help people do that a lot easier than that. Because sometimes you get lucky, even though it’s hard, we just work well together. Like we love each other, we’re compassionate, we’re understanding with each other, we give each other a lot of leeway. We know that and we trust that the person’s giving it their all, whatever we’re seeing is what they got, like, that’s what they’re doing with their transformation, because we’re here on this planet to do this thing. So it’s like in that structure, we get to negotiate a lot of stuff. And then we get to disperse that out in the world. And what we really want is for people to run with that, customize it for themselves and spread it even wider. So that it’s not just, you know, what’s our system and mimicking that, but making it work for everybody out in the world. And it’s the way we think about it, it’s the leaders that often are willing to do the heavier lifting like that, right, the behind the scenes talks and the communications and sharing and making decisions and being like, gosh, we don’t know what to do. And we still got to make a call and do something, all of those things then begin to create help and begin to address a lot of what is happening. And so we it’s not easier, but at the same time, it’s it’s worth it I guess is the only real way to say that.

Megan Blacksmith  

And not only are we mirrors for each other but our every client and every group and as we evolved into, you know, running different kinds of groups work healthy hormones was really more focused on the physical body. And then we moved into like brain health and really kind of the belief side of it, and we’re moving into different bodies. That’s always that was gonna get that’s getting mirrored back to us as well. And I remember our you know, trainers saying, Oh, you think you got a lot, you know, get a lot of transformation. When you come to a training, we’ll just wait until you host a training. And it’s like

Dr. Alex Golden  

Ventrue it has been more than true. I

Megan Blacksmith  

mean, literally just recently I am actually you know, I think Alex said something about like lifting weights. I’m like, physically needing to strengthen my body emotionally needing to strengthen my body mentally need to strengthen them by body because I am noticing like, the intensity of these trainings. It’s like we are it’s like we’re If there’s a fire hose, right, and there’s a lot of energy coming through it, where the container and if that hose is not strong, then we can’t hold the container. And I, I am being pushed to my limits every single, every single container. So I know it’s like okay, here I am ready to go to the next level, I’m like, actually working out and I mean physically like lifting weights so that my body will be strong for her next trading. Mentally, we’re doing the, you know, the processes that we teach all the time. Because everything that anyone’s dealing with, we need to be able to not have our own stuff, becoming it, not our own thoughts coming into it, we need to be there for their thoughts and their things emotionally. Same deal. When someone’s in their guilt, and shame, or crying in front of you, which they are in our trainings, we need to not be bringing in our own and I’m super kinesthetic. So this is like a practice of like, hey, not that not there’s nothing wrong with feeling feelings. It’s just that we are in we’re in the container holdings, part of this, we are in, feel my feelings afterwards. And we have had to really, really expand our resources. So every resource that we have, and that we’ve created has been because we haven’t needed it. Like we have been like use it. Oh, right. That was a big one. Okay, what are we gonna, what process? How am I gonna go through this is kind of like what I did is kind of like what I work, but how can we make an actual step by step process, and we’re always creating these for ourselves. And then you know, that gets passed on to our trainings, because we’re like this, when you’re in that space where you’re thrown off emotionally or energetically, or you’re the thoughts are all over the place, and the real, you’re having really anxious thoughts. It’s a little bit harder to think of like, oh, yeah, what do I do now? Whereas if you have the checklist, you go to the checklist, and you’re like, oh, yeah, I do the process, because I’m in something. And I need, you know, process trainers, hosting seven day trainings, or two day trainings like we need to be on for a long period of time.

Dr. Alex Golden  

Yeah, and it’s a lie that that to us is a value of not bringing in our stuff into somebody else’s, because it’s really not so much of our work is actually not about us. It’s about facilitating transformation. While not interject it not making yourself a need not making yourself a source of authority have reframes of ideas of soothing, right, like, in order to facilitate someone standing on their own, we can’t take on their remote, we can’t process it for them, we can’t always do that, because it sets them up for failure in the future, right? It’s not because we don’t care, but because we care so much, that long term that care has to continue, even when they’re done paying you, right, that’s where our integrity value plays out. And that’s where we really have to do our own emotional processing work in order to see that and keep our eye on that no matter what, no matter if someone’s happy or unhappy or crying, or, you know, having a moment whatever it is, our own trauma might get triggered, it doesn’t matter. We need to do what needs to happen. And then we process it just like anybody else. So yeah, that that all happened very organically because of how we were doing this. So yeah, so you know, from all that discussion of like values, it did kick off a good working relationship and then there was a kind of into it there was paigey pregnancy and paigey birth and paigey postpartum and so that’s where for the first one it was a ways into I think we already were together like close to 18 months or something like that, but that’s when I flew to you because it was like okay for a while you’re not going to be flying and so we might as well just do something and make it happen. Because I think before then we were trying to be like you’ll find me outside of you but yeah, that’s what happened. And then and then the So I flew there I stayed for like four or five days or something. And it kind of felt like we had already known each other like we it was kind of you pick me up from the airport brought me some snacks like you still do and then and then you we went to your house and we just like worked on stuff. We made videos, we did stuff and then fun fact I did stool testing at Megan’s house and if you’ve ever done stool testing, you know it involves the Keeping poop in someone’s freezer and stuff.

Megan Blacksmith  

Great first meeting in person. Oh,

Dr. Alex Golden  

super. The intimacy factor totally,

Megan Blacksmith  

totally normal in the functional medicine world. Yeah, it’s no thing. Here’s the debate where

Dr. Alex Golden  

you’re like, actually, I’m gonna finish up these dates real quick, then we can just rent it out, and it’ll be no problem. So now that now when I see dates, I’m like, Oh, I haven’t. But I do remember what the Tupperware actually was. So that’s the container. So that’s

Megan Blacksmith  

actually pretty funny. It’s anchored in there. Hmm. Yeah, it’s

Dr. Alex Golden  

pretty angered in there. I was like, how this is a relative stranger? Oh, well. Yeah. Yep. So that’s kind of the vibe. I don’t know, I feel like that story kind of like, accurately summarizes what the relationship was like, early on. And then really, I think we became each other’s like venting buddies. And you know, the closer we got, and the more I worked in business, I mean, we spent like, probably three to five hours a day on the phone, like, timeout, everything. And we had a bunch of stuff in common in life, like we dealt with the same problems, the same annoyances day to day like that kind of stuff. Like, like husband faces and things like that. Yep. And, yeah, we would just, we would talk a dog, a dog and a dog. And then now, the, here’s where it came in, where lo and behold, we come across a book called the presser presents process by Michael Brown. We’ve talked about this before. But essentially, this book is like the first part is the book. And then it’s a 10 week program where you go through each section and you do this section for a week. And then you go on to the next one. And then like at this at the like the six week mark, you add in the baths or whatever.

Megan Blacksmith  

There’s really beginning and then

Dr. Alex Golden  

the mantra Yeah, and then the bath star, yeah, maybe like four weeks, and for another six or something like that. And that was when we discovered the world of thoughts tied to emotion. So that’s when we were like, What the heck is going on? Like, we’re reading this book about thoughts. We’re having a bunch of eyes like what like, I think this and then emotions that we hadn’t really allowed ourselves to feel we’re having. So the first four weeks, I distinctly remember, we were like crying the whole time. And then we both switched to anger. We didn’t have to, it’s not that I don’t actually believe that we were, like tracking each other because we were copying each other. I really think we had such similar stories with like people pleasing and being the good girl and that living the checkbox life that like, it’s funny how when we’re like, what happens with one person tends to happen with everybody else, or others, at least, like there’s at least someone like you is that we see that all the time. Everyone thinks they’re super duper unique. And most people are trying to find their significance through their problems, as opposed to significance through creating an impact in the world, which they also want to do. But that’s harder to get to, right. So being like, Well, my problems are unique, or is a way to meet your significance while not having to do that much. Right. You’re not on the hook for anything. So yay for you. So in that way, we really ended up so then and then we were back to crying at like week nine. And then I think at week 10. We were like I don’t actually know what anything means.

Megan Blacksmith  

Confusion. Yeah, confusion.

Dr. Alex Golden  

So we’re like, cool. Now, what’s interesting about that is that we promptly went and continued ignoring the feelings part after that. But what we did have was the understanding that the thoughts we thought mattered. That’s how we started catching on to doing stuff like you know, getting sick every lunch, or we’d be like, it’s time to make a decision in business or a personal one. And we’re like, oh, gosh, oh, gosh, I just got really fatigued I must have been that gluten cross contamination. You know, I should get off the call. Like, we literally come out. And now we’re not doing it consciously. But that’s the kind of thing that you know, you’re like messing around, right? At some point when you see it. And so we started noticing stuff like that, and that’s kicked off a couple of years of all sorts of mindset work. At that point we are finding the Eckhart Tolle is the kind of Richard DODDS kind of stuff the manifestation, manifestation were like Abraham Hicks Katherine’s and kina or is our friend Now Jim Fortin early maybe or like early him and lay us to there and then NLP kind of finding ways to rewire the brain because we understood the brain portion of it, we were just applying it to the physical body. How does your brain talk to your ovaries, your adrenals, your thyroid, your liver, your gut, all of that we were covering, and then we’re like, but what happens then when those thoughts are tied to chemical messengers, and we think them more than we can eat food or take supplements. And that’s when that world began. I am also popping in to share a bit about our sponsors and needed as in this is needed.com. to If you follow the link in the show notes, you’ll be able to check out their products and get 20% off with the code zesty, but about them so needed as a company that is that was created and thought of by two women. So like Megan, and I, and we relate a lot to their story of looking around and realizing things like oh my gosh, there’s so many people, especially women of reproductive age who are on things like multivitamins and prenatals. and stuff and get when we do testing 97% of people and this is across the across literature have nutrient deficiencies. Why is the formulation like this? Why is this happening? What is occurring? And more importantly, what can we do about it? And that question is what the answer is with products that have been researched to be formulated with the forms and the amounts and the quantities of things that can be utilized by the body in an efficient manner, in a way that actually gets to the end result without causing problems along the way. And so that’s what they were looking at. And so we really, really appreciate their products, they have everything from a multi to multi probiotic options, and even a mensline. And specifically, if you are reproductive age, age as an you know, you want kids or you have kids, or you’re have grown multiple, and are recovering, any and all of those people will find the line very, very applicable to them. But even if that’s not you, they absolutely have products. So check those out. We’re super grateful for the sponsors, we’ve been using the products ourselves as well. And we’re really, really loving them. So back to the show.

Megan Blacksmith  

Well, I feel like that’s when the pattern and I think you know, life will deliver a pattern for you when it’s time when it’s transition time. Right? Because at that point, I do remember having a decent amount of one on one clients, or we were I think maybe through healthy hormones, they kind of add on one on one, right? Yeah. And there was a pattern of like, the people doing all the things, I’m doing air quotes, but like all the things perfectly right. And the results are symptoms or autoimmune flares, or whatever it was, that was physically happening still, like just did not line up in, it didn’t line up with the lab work it didn’t line up with in my brain of like, with all the things they’re doing, it was just like, What the heck is happening and it kept it was kept happening in a row, where then we’d get into a deeper conversation and something really big would come out something that happened to them earlier in life, some really strong emotion that they were holding on to or didn’t allow themselves to feel like, oh, gosh, I could never do anger or there was just these patterns or beliefs around maybe just like being a good mom, if in like how much time they spent on themselves. They didn’t think they deserved anything. And or are often too there were these patterns of old things like well, this person thought that I needed to lose weight. And so if I do lose weight now I’m like proving that they were right. And like I don’t want them to be right. But I do want my body to be different, but I don’t want them to be right and just very much in parts about it back and forth. And I love them. You know, I call myself a mindset ninja and I loved it back then. And I was really good at pulling that out. And then I was like, well, now what because I didn’t have the tools yet to actually rewire the subconscious change the belief. awareness can do it for some people, like just knowing it’s there was was enough to break through for some. And then for others of like, cool. It’s All About My Mom. Like now what? Right? What do we do with that? And that was when NLP entered, like my life for my personal transition, because really, for those of you who’ve listened to my personal series on the podcast, and you’ve heard all the way from I have herpes to my husband having an affair and just all the things that physically happened and all the things that I was, you know, he went to rehab and just like everything that went into that I needed tools for myself again, it was always about me first, it was like, I gotta figure this stuff out, because I’ve forgiven consciously, and I still have them things, I still have some things I’m holding against him or against myself. And that was, that was the shift, that was a really big shift, and then all the health stuff shifted immediately, even though I wasn’t even I was, I was dealing with forgiveness, and then all of a sudden, all those health symptoms are going away, too, right. And that was when I just think we’re like, that whole 10 year goal we had of training practitioner that needs to happen now. Like, we have something here that the world needs

Dr. Alex Golden  

now. And And around that time to was then the net, we hit the next level, which helped us identify, you know, the four body framework that you see now and what you’ll be seeing more and more of as we go through the rebrand in a you know, showcasing the the upcoming identity that we have become and where we’re going, then we began to understand that the thoughts absolutely dictate then the behavior. And we began to see that often times, it was a thought that created an emotion that then set up the state of the body. And that was what drove behavior. So there was a step in between that wasn’t being acknowledged. And when people even in the NLP world were heard people being like, Well, you had that aha, so do the thing. And then some people can do it, and some people couldn’t, some people could do it sometimes. And sometimes they couldn’t. So we’re like what’s going on there, that is a little too inconsistent for a framework to be used comprehensively, right? You’re gonna use certain things to explain everything, well, then I better explain the things right, then that’s where we continue to zoom out. And because that thing often is, I can have a thought, if it makes me feel super duper bad about myself, it completely takes the gas out of my tank, and writing that email to pitch myself to a podcast or pitching your, you know, success habits. thing in the DMS is going to be massively challenging, it’s going to feel like an uphill battle. And even if you do it, sometimes people go to bed having reinforced feeling bad about themselves. They’re like I did it. But like, look how bad I did it, look how bad I felt that must not be normal. And so reinforcing the wiring, even though they’re actually taking the good actions, right, or taking the actions and then beating themselves up for it, whatever version of that it looks like. And so that was happening. And then sometimes it would, it would be the opposite. You’re going along, you’re having a good day, you have the thought, and then you go and you do that. And it reinforces the part of you that’s like, yeah, I got things I can I can take action, I’m brave, that’s cool, I can be courageous. And so that is where then seeing that, and having some fairly negative experiences around that personally, then we began to start to say, this body the emotions need to be resourced, right? If you can have two separate thoughts, and have emotions linked to it, and you’re making the choice of how to navigate this, well, then you need resources in order to navigate it kind of like if you’re crossing a river, you probably need like a boat or some rope to hang on to or something that is going to get you from where you are, which is I don’t really understand this part of myself to what’s going on here. What can I do about it? And how do I need to modify things based on different situations. So that part then had a couple of years of development, although at this point, this is where we began to have a complete picture because what we haven’t been alluding to is that independent of this was a whole spiritual body development. So it started with we had both kind of been like tangentially crunchy like we had gone to people like energy work. I remember my mom in high school taking me to this healer because I always had neck pain and headaches and I had the endometriosis symptoms back then. And that was like going to you no energy work me and pray over me. And so I had had exposure to this virus. I grew up with shamanism in Russia. So that kind of stuff and Megan had her own experiences there. The people ever heard us are say spray my face, Gladys. That is that is an inside joke from an energy healer that we got massages from who had to spray and But actually,

Megan Blacksmith  

I was trying to communicate with her telepathically that I needed her to spray my face because my throat was so dry and I knew she read minds and thoughts. So I was

Dr. Alex Golden  

here we’re testing

Megan Blacksmith  

over spray my face bladders spray my face, but it’s

Dr. Alex Golden  

so good. That it’s probably only funny to us. But that’s that’s what we’re trying to. Yeah, so we started doing stuff like that we started reading books or like the surrender process, surrender experiment. By Michael singer, we had a both of Michael’s apparently, you know, we were doing it. And that’s where with the manifestations of some of the sole purpose and the Dharma discussions and what what’s the vision of what we are accomplishing. That actually, it was interesting, it was like we almost, there was a separate track in our mind, like it was behind a wall, where we were doing the stuff, but it was outside of some of the business. And occasionally we’d bring it in. But at that point, when once we had the mental body, the thoughts, and then the emotions, and then we began to see how it interfaces with the like template for the physical body that’s in the energetic body, the templates for the short emotions that we’ve habitually had all of that all of a sudden, we began to see like, oh, wow, this, there is no distinction here. For any of us. It’s all just, this is the wholeness, that you’re made up from, right. It’s all four bodies, working in unison, the fewer walls there are inside the more cohesive, unified whole and complete that you are, and your identity comes across like this is who I am in the world. These are the decisions I’m making. And this is where I’m going. And that began to really become realized by us and lived out by us in a way where we like begin to embody it, as of a couple of years ago, then. And that’s where we had the oh my gosh, we have something here that is not in existence before. No one has ever put together functional medicine, and LP, emotional work, and spiritual advancement and evolution together in the way that we have. No one has the same frameworks where we do for things like how to talk to yourself, how to negotiate when you are conflicted about something, how to meet your own needs, to ensure that you have what you need in the world, irrespective of anybody else. All of that really began to to emerge. And we began to kind of circle back around to this isn’t just about health. This isn’t just about relationships. This isn’t just about feeling good about yourself. It’s actually about the huge picture of why am I here? Why are we all here? And where do we all want to go?

Megan Blacksmith  

No small question.

Dr. Alex Golden  

No small question, right. And then this was the final step. We were this is where we’re like we’re really talking about transformation here, ours, everybody, someone else’s and the whole world. And then we kept having experiences, we just kept having so many mirrors and our face and Megan and I invest in ourselves quarterly. And that’s just a thing that we have set. And so we that might be a book that might be a $30,000 mentorship, it just depends on what’s going on. It depends on what our needs are and where we need the support. And so as we begin to look at that, then we have shoot I just lost my train of thought explaining the thing.

Megan Blacksmith  

What was I saying? I’ll just tell dad jokes in the meantime.

Dr. Alex Golden  

No, but really, can you prompt me?

Megan Blacksmith  

Um Hey, I’m lost with you. So yeah.

Dr. Alex Golden  

That’s hilarious. Okay, oh, no, it was about that. Well, yeah. If you ever does Oh, go ahead.

Megan Blacksmith  

No, no, no, no, I’m actually just doing that.

Dr. Alex Golden  

Yeah, I totally believe where I’m going with that is the the advancement of putting it all all together I think is This isn’t the application of, oh, the faster transformation, right? We realized our stuff wasn’t just geared for transformation. When we looked around really, we were like, yeah, actually, there’s a bunch of people that can help you transform. And it for one, we loved him Fortin. He’s awesome. We think he’s great. We have a, there’s a podcast episode on his podcast coming out soon that you can catch. It’s with me, the. For us, then what we began to see and all those mirrors is that one thing that we continually deviated on was some of the narratives on expectations around time. And this took us a while because this was one of the things where it’s like, there’s just some Givens out in the world. Like, there’s things like, you have to be patient. Like, you get what you need, when the time is right. And they’re analog, like surrender. And there’s a lot of messaging. While we completely agree, like, I believe it’s important to surrender. And be clear about who that you’re talking about when you say that for you. The we have to figure out what someone actually believes in things and how the world can make sense to them in that viewpoint, right? And so the, we began to see that we didn’t while we could be patient at times, was that really the only narrative available? Like is there? Do you get bonus points for patients like extra patients, right. And that’s where in the things that happened to us, we began to see where sometimes there is a waiting process. And sometimes people are just sitting around waiting for something to happen to them and peers that it’s not. And on some level, that’s where I say, if we have any impact, let’s find where the opportunities are to speed up the transformation, the accelerator portion. And that’s why we didn’t rename and rebrand and stuff for a while after these concepts, because we were still kind of finalizing the wording around that. Because essentially, if you can accelerate your transformation, most people want that are like why today we we it took us nine months instead of 10 years to do in person retreats. I think most people would agree that when think of any goal that you want, do you want it to take nine months or 10 years? I don’t know too many people that would say 10 years for anything like anything, right? If it’s a if it’s a goal. And so maybe like kids growing up, right, like I want to take, I want it to take 10 years for the 10 years to pass like that’s cool. But in other things, I don’t want to if I can work through some of my personal trauma and nine months instead of 10 years, I’m absolutely going to do it. And we began to really actually stand on that because it was such a deviation from what you normally hear all the carts and the gurus and everything a lot of the narrative is around, see how it goes and do that. And again, there’s components of that that are absolutely true and play out and our laws in the universe. And not everything fits that bill. Not everything is like that not everything requires you to wait for somebody else to give you the green light. And that was actually the kind of the final, like in peace essentially, is that with that combination of everything we knew we created and continue to create because we’re always creating new new frameworks and teaching new things. For something that doesn’t exist, right? We don’t really get we don’t really have to feel threatened or imposters and like I’m not trying to do things like other people. So what do I have an imposter syndrome about right? There’s nothing to apply it to nobody else is like me. So there’s really nothing I don’t have a comparison. And because I don’t have one that doesn’t open the door for the mental Gremlins to come in there. Right. I’m pretty confident that you can’t get that anywhere else. And that’s cool, right? You want me to get me and you want me to get you get Megan there’s no nobody else like that. And so that is a lot of the case that we make is through through the application of like creating your own evidence. You be you create an identity and a structure and a business that it has an unshakable foundation like that the main comments on the trolls, are your parents being like, I bet you’d make money by now you sure you don’t want a real job? All of that are then weathered, it’s not that you don’t register them is not that I don’t hear the words, it’s just that it doesn’t really hit the same, right? It doesn’t have the same emotional impact, because they’re kind of like, Why do you think you know me? Better than me, because I’ve spent my whole life figuring out who I am. And I’m still not even done. So I don’t know, On what planet you think you know me more than that. But I’m gonna go ahead and reject that concept, right? That’s not actually true.

Megan Blacksmith  

And this is where we really reverse engineered because we said, Okay, now we have a bunch of success. And now we’ve have we’ve worked with, you know, hundreds 1000s of people, over the years where we could see the patterns are really good at seeing patterns, and we would see the success. And that’s where we decided we would reverse engineer and we’re like, let’s work backwards from all the things that worked, whether it was in health and overcoming outs, overcoming pain, having celiac disease, and now being able to eat gluten, or, you know, meet with my mold detox, or whether it’s something like getting Byron Katie to be on the podcast like wins that we had in Business Hosting retreat, we worked backwards, and we said, what are the steps of what we did when we were successful. And that’s when we got to our seven step framework, which is the foundation of our transformation accelerator program. So that’s our 12 week online group that we now run twice a year, which will be open next week, for those of you who have been in our success habits series, then you are getting a little taste for what that is and how that will be that 12 weeks, we’ve noticed that that in addition to the people who decide to come to our seven day in person practitioner training, because you can either come and get certified for certifications, or you can join us online. Either way, there’s a framework that you could go to, throughout the process for wherever you are. And you can take the framework rinse and repeat over and over and over and over again. And like we said, we’re always changing it to make it the fastest to make it the most accelerated. We’re like, okay, cool, that tapping thing worked. But actually, when I did this other thing, that’s when like, I moved the emotion really quickly, or whatever. And we’re like, here’s a bunch of examples, of course, you have to customize to you which ones work for you. And the more people are willing to just test and try and all the different possible options and modalities in each of the steps. And the quicker they find like, Ooh, this is my, this is my n, this is the one that works for me that works for fast, and then they’ll know. And then they’ll know their patterns. They’ll like, Oh, this is where I shut down. This is where I don’t show up to a call, or this is where I turn off my video. This is where I shy away and call out our own part,

Dr. Alex Golden  

I get pissed instead of being like, Hmm, maybe that’s a good point. Right?

Megan Blacksmith  

Right. And this is where I go, Oh, I’m done. Step four, and I throw up my hands, it’s not working, instead of like following all the way through to seven, like where else in your life? Do you just stop a step for? Who knows. So then you get to see your pattern, really, clearly, the more open someone is to seeing their patterns, because we don’t always want to see them, the faster we transformed and so it wasn’t

Dr. Alex Golden  

even the seven steps that we did one, one change of the seven steps as we were developing that year, you know, years ago now at this point. And then it has really stayed and then underneath it. I mean, I continue to be floored at how many resources there are to not only fine but also develop like every conversation just recently I had a very organic, you know, we’re creating a framework around parts like conflict within yourself. Right? And and working on that and just having conversations with people I love about that kind of stuff, and explaining things made me stop and go oh, wow, this is actually just i This is a process that can be rinsed and repeated, repeated and this can be done completely alone. And it was very, very cool. And it it’s always fun, like creativity and the creation of something new that doesn’t ever exist is always fun, at least to us. And in that regard. It’s like that’s where the the identity begins to just be embedded, right? It’s a product of who I am that that stuff comes into my mind and is that clear. And for me you know I get to see it like it just drops into I can see the sheet and mind I in Zion, I just write that sucker down. Right? And that those are the magical experiences that when I was back looking for confidence and self worth, you know, and I have repeated statements to myself, and I was like, if I feel that way, then I’ll do this stuff. And instead, it’s really I mean, the reality is that it’s absolutely flipped on those particular subjects is that doing stuff like that reminds me of who I am. It’s a self reinforcing structure. And that’s why we stick with it there. We don’t, we may falter, we may have a hard time, we might be out for the count for a couple of days, we might call each other and cry. But really, at the end of the day, even when we freak out and have a conversation while I was on was like, well, we’re not going anywhere. So I’ll talk to you next time. And that’s why we always just go on with our days, like, there’s no out anymore, there’s really not because this is who we are. By choice. And if that ever changes, then that changes. But right now, that is what it is. And we’re very clear about that.

Megan Blacksmith  

Yeah, and we’re here for all the leaders. So we’re here for the visionaries, we’re here for the coaches and practitioners, everybody who wants to help us transform the world faster, whether it’s conventional medicine or the world of coaching. We need people in every area, people working with children.

Dr. Alex Golden  

Yeah, because I when I, when that reproductive endocrinologist came in and said, Oh, you’re going into menopause. And we got six months to do this, let’s come up with a plan. That’s where I think back and say, No one needs to go through this, the countless pain appointments that I have I got handed ibuprofen, or told that was crazy, or, at best, you know, handed an antidepressant because they are using pain, chronic pain stays conventionally, right? It was very limited. And it felt awful, it reinforced so much of what it is, but when someone is helping you with the resources to address all those, the one problem you could have is are you applying the resources, but it never again is a problem of not having them. And that’s what we want, you know, Free Will has to exist, people have to make the decision to transform for themselves, no one else can do it for another person. And there’s blessings in that. And but at the same time, we those experiences do not need to happen in that same way they don’t need to be set up if we have leaders, practitioners, coaches who are equipped to support and hold the fullness of who someone is, and however they want to offer how they work, then it really creates, think of how the effect it will have on medicine, the types of appointments we have the kinds of conversations that are had in there, the type of connections that are made between providers and patients, right, those kinds of things will deepen and become more loving, kind, compassionate and probably more fun, like, right the if your interactions at the with healthcare, were always like, Oh, here we go, it’s gonna be expensive, it’s gonna be crappy, it’s gonna take a long time, and they’re not gonna really help me. It’s time to start looking around and going, Gosh, I wish someone would fix this. Like, it’s so annoying that the world is like this. If you’re saying it’s time to consider, are you one of the people that’s willing to get up and go do the thing to make it better. Because we really, really need that. And we don’t know about you, but we want to, like ASAP. You know what I mean? Like, I don’t want to keep having kids that have the same experience as I did growing up. I don’t want to have coaching experiences like I’ve had and that we’ve had, I don’t want to have health experiences or NLP experiences, those things. We can do a more unified job in all of these areas. And it can vary very rapidly, like within a generation, transform multiple billion dollar industries. Like coaching as a billion dollar industry, transformation work, and healthcare. And those are just the first three that we got our sights on. I mean, I actually I’ve done business too, right? Yeah. And so in these and these scenarios, we are looking for people who are like, Yes, I’m that that is what I want. I’m willing to not just talk about it. I’m willing to do the thing. I’m willing to show up, do the stuff. Come with work on my life. Be honest with myself. Acknowledge the things I need to acknowledge see The patterns, take the action, whatever it is, if that’s you, then we’re for you. Right? You’ve come to the right place, let us know. And we’ll get you plugged into wherever you whatever level you’re at. But essentially, that’s how we see it. That’s what makes the day in and day out and the year after year, really possible, I think for us.

Megan Blacksmith  

Absolutely. That was quite the journey.

Dr. Alex Golden  

It really was. I felt like it too. Yeah, I’m excited to do like a 20. Year.

Megan Blacksmith  

I know. We should do.

Dr. Alex Golden  

We should watch ourselves. We should videotape ourselves listening to this.

Megan Blacksmith  

That’s a great idea. And do like, we thought we had our, our formula complete.

Dr. Alex Golden  

Right? Yeah, we definitely don’t. Yeah, the lifetime endeavor is I mean, what’s funny is, you know, I think on this is where the patience does become a bit of a goofy thing, because we, it’s a good reminder, if people are like, I want to be like my complete evolution, but most of the time, that’s, that’s kind of the tour towards the end. So are you really speeding up? You know, what do you really speeding up? And which time would you like to cut back on? Right? There’s some real ramifications in with that statement, so we can certainly, in that regard, appreciate the journey knowing that as we interface with the people we need to interface with and have these experiences. It really is the bumper lanes on becoming more of who we want to be and feel proud being and really is in line with our purpose in the world.

Megan Blacksmith  

Absolutely. Well, if you’re here, and you made it all the way to the end, I mean, definitely grab yourself, congratulate yourself on that. I’m impressed. And if you haven’t listened to our success habit series, go on over now, because part three is coming out tomorrow live. So becoming invested.com forward slash success. And as always, come on over to the gram, find us there becoming XSD over there,

Dr. Alex Golden  

or shoot us an email support at me humming zesty.com. And

Megan Blacksmith  

we love your questions. We love suggestions for future episodes, or anything you’re loving. So we really, really appreciate you being here. And we can’t wait to have you on our world more.

Dr. Alex Golden  

All right, talk to you soon.

Megan Blacksmith  

We have some exciting news. Doors to the next round of our signature transformation accelerator program are opening soon. Our 12 week virtual group program teaches you the exact seven step process that we use to reach any goal from optimizing your health all the way to reaching a goal in our business or manifesting a dream lake house. And here’s an amazing transformation story from one of our participants.

Participant:

If you are anything like I was you think about your body a lot. Almost all the time you worry about what it looks like what it feels like, what it looks like to other people. Is it too big? Is it too small, everything is focused on your body. That’s how I used to move through my days, I was obsessed with how I looked and how I felt and when people judging me was I judging myself. And the biggest gift that I got, I got a lot of gifts. But the biggest gift that I got from taking part in the transformation accelerator coaching program was the ability to remove those false negative beliefs and decisions that I’ve had about myself and my body. freeing me from that allowed me to release weight that was no longer serving me, but also changed my view of myself. I no longer hold that as the main point of who I am. It’s part of me. And I’m calm and comfortable and confident in my body now, and I hope and wish that for everybody. Taking part in that program allowed me to be able to refocus my mind refocus my day, because we’re all human and even though I cleared a lot of negative and unwanted beliefs and decisions that I held about myself some The times they creep back up. But that’s the other part of the program is you leave with tools that help you daily, to stay on your track, to believe in yourself, to have confidence and to move through your world with calmness, confidence and comfortability. It’s what I wish for you.