Rebranding Business Identity with Tiffany Neuman

In this episode of The Zesty Podcast, we are joined by a very special guest, and friend, Tiffany Neuman. In this episode, Tiffany talks about how she started with branding and identity work, and what brought her to where she is today. They also talk about working with the upper limits of your brand and the importance of being a brand strategist and getting training.  

Use code “ZESTY” for 20% off your first month.

https://www.thisisneeded.com/discount/ZESTY?rfsn=7565897.4103c66&utm_source=refersion&utm_medium=affiliate&utm_campaign=7565897.4103c66

Did you know that your daily habits create your reality?

And your habits are run by your UNconscious mind- where your beliefs were formed mostly from 0 to 7 years old!

Crazy to think about, right? 

How can you expect yourself to have healthy habits that lead to uplevel & transformation in your life so that you can reach success!! If you don’t first rewire your subconscious beliefs from that 7-year-old version of you?

Come join us for our FREE 3-part series to learn how to use Functional NLP to accomplish your BIGGEST goals and turn your dreams into reality!

If you’re ready to… finally develop a leadership mindset and find a more empowered place within yourself, learn exactly how to model YOUR OWN success behaviors, and connect with an amazing action-taking peer group to hold you accountable, then you do not want to miss this FREE 3-part virtual experience!

We’ve distilled our very best success secrets into the most highly applicable and impactful tools, resources, and ways of thinking that lead people to create success in their lives!

Save your seat today at becomingzesty.com/success

Tiffany’s Gift For You: https://yourlegacybrand.com/profitable-brand-equation/

Connect with Us: Follow us on IG: @zesty_ginger

Visit us at www.becomingzesty.com for more transformation! 

Podcast Transcript:

Dr. Alex Golden  

Welcome to the zesty ginger podcast. We are Megan and Dr. Alex. We are here for transformation. Yours, ours and the collective, personal and professional for practitioners. But not just any transformation, compassionate transformation. Because between the two of us, we have seemed to have done things the painful way. Let our pitfalls become your stepping stones. We aren’t afraid to share our raw and vulnerable truths in order to help you transform your thinking, your body, your heart and your soul. Combining 15 years of functional medicine, with brain based habit change to lead you to the best life possible in a compassionate way. Compassion, yes, yet plan to roll up your sleeves. transformation requires your participation. And a quick reminder, this information is not meant to diagnose, manage or treat disease. Always consult with your doctor, not this doctor before making changes. Now let’s get into the episode. For this podcast episode, I interviewed Tiffany our she is our good friend. We’ve known her for years now, Tiffany Newman, and she is a branding expert. But there’s so many people that can say that. And yet, Tiffany is unlike any other branding expert that we’ve ever met or have come across. And of course, when it came to investing in who was going to facilitate and execute on our rebrand, obviously, we went with someone who does it a little differently, like we do things. And Tiffany did not disappoint. So the approach that Tiffany takes, and what you’ll hear about is a much more heightened and elevated perspective at looking at branding, because just like clothes, and our body language, and our face and all that stuff, tell a certain story. When we walk into a room before we have a chance to open our mouth or share our thoughts or our emotions and what’s going on inside the outside speaks. And so branding is kind of like that for companies. But just like clothes, you know, and the old t shirt and the ripped jeans will do for a time period. And for some things but aren’t appropriate for other seasons of life. And for certain events. The same thing is true for branding, there comes a time where the confusion of the identity brand becomes way more relevant. It’s not just about what colors are reusing, what fonts do I use consistently? What will people recognize? But who am I how do I let people know who I am, before I open my mouth, before they read the kind of before they engage in this all of that stuff broadcasts way before you even have a chance to get your foot in the door. And so everything from that initial moment and all the way through the client experience on working with you. branding and identity, when seen in that way, become an incredibly powerful way to be more intentional, more powerful and more impactful in your business. And to help the people find them and actually get them help the people that you are looking to work with the ways that you are looking to impact the world positively, the ways that you are looking to make this whole world a better place. So this episode is going to be a lot of fun for all of you to listen to. And very, very important. And you can hear Tiffany’s expertise all throughout in the way that she thinks. And no matter what you got going on with branding or where you are in business, even if you don’t have one yet, and you’re just thinking about it. And you’re considering becoming a coach or maybe you’re a coach, but you haven’t started yet. It’s time my friends. So let’s get going. And it’s you’re going to find something that you can utilize in your business. So without any further ado, I will kick it on over to the episode and I will catch you on the next one. All righty, welcome to the Destiny podcast. We have an amazing podcast guest today. Tiffany Newman. Welcome. Welcome.

Tiffany Neuman  

Thank you. I’m so excited to be here, Alex.

Dr. Alex Golden  

Yeah, thank you so much for being here. Let’s do a little short intro here. For anyone who doesn’t know who’s listening along. We’ve been friends with Tiffany for going on a couple of years now. It’s been a good while and we’re also lines of hers and we’ll be talking about that today by Tiffany lemon is a visionary branding strategist who helps highly motivated women entrepreneurs uplevel their business after 15 years in love corporate world working with brands like FedEx, Adidas and birthdays. He left the established a revolutionary branding business that stays one step ahead of the time. Devaney now works with clients across the globe, to help them teknicks Their sales and shine even brighter in their niches. She is a contributor for entrepreneur, and has been featured in Forbes multiple times as a branding expert. Amazing, Tiffany, I love it. Love it. Love it. Thank you for being here.

Tiffany Neuman  

Yeah, thank you again, I’m super excited, because like you said, We’ve been friends for a while. And I just love you ladies and your work. So just glad to be here.

Dr. Alex Golden  

Absolutely same. So yeah, for for you all listening. We’ve been friends since we were in a mastermind together. And so we were growing and changing a lot, even back then. And then over the years, we really kind of worked with each other both ways he was. And now recently we’ve been our founding, no rebranding, relief. On the back end, we’ve been working at this for a while. And Tiffany and her team have been helping us with us and have been taking us through the process over the last several months. How long? It’s been?

Tiffany Neuman  

A couple months. Yep. Couple months. It takes.

Dr. Alex Golden  

Absolutely. And it’s been really, I’m so excited to like, unpack that here. Because the it’s been so illuminating, and a lot of ways to be doing this work. Because branding sounds like picking colors and what the website looks like and style and doing photoshoots. And that’s all super fun and super gray. But there has been so much identity work, as there always is. And it’s so funny. How am I and I do this for a living. And it’s still sometimes surprising how much identity work is involved in pretty much anything we do like this. So Tiffany, how did you get into this? What What brought you to today?

Tiffany Neuman  

Yeah, so gosh, in a very long winded or, like, I could be very long winded about this, but I will keep it short. You know, it’s always been I wasn’t like the sporty kid, I was always kind of the artistic child, very intuitive, and like empathetic. And so I’ve been doing design work since like, pretty much a kid if I really look back at it, and then like accidentally won some awards, because the teacher put them in in high school. And then she’s like, You should go to college for this. So I was very blessed in the sense that like the path was like fairly easy. It wasn’t like, what am I going to do? I was kind of like, oh, this is what I’m here to do in a sense. So I went to college for design and branding, worked my way up from an intern into creative director in a company did that, like you said for 15 years. That was like my dream job, like traveling the globe really like doing the thing. I was like brought that into existence, which we could go into all of that, like how I manifested that.

Dr. Alex Golden  

Actually, circle back around. Yeah, so

Tiffany Neuman  

we’ll get circle back to that. So that’s where I think we get along so well to like, I’ve been doing that type of work for a very long time also, and still continuing to learn. And then had my daughter and that’s when a lot of things shifted for me because I was like pumping in an airport bathroom. Like what the hell am I doing? I’m not with my daughter, like she’s at 12 weeks old. So I made the decision to transition. I was gonna have my own business. I still thought I’d work with like bigger companies, because that’s what I was used to. But then I joined I started joining masterminds and like meeting these amazing other women and business owners. I was like, Oh, these are my people. So made that transition and ever since have been just serving amazing women entrepreneurs for the most part, I get a man from here, time to time but like, you know, women are people who identify as a woman are mostly my jam. And yeah, that’s that’s the short story very quickly.

Dr. Alex Golden  

Yeah, that’s amazing. Yeah. So honestly, I there’s so many directions to go for branding, but I’d love when when it comes to like the transition process where you are going to work with big companies and sometimes you do and then you have more of like these smaller entrepreneurs and I know Generally because you are more into the manifestation and I know your NLP and hypnosis changed and you did the same one that Megan and I did originally the how has how has all this changed now like and how does that from your own brand perspective? How has that transformed over over the years and like Where have you landed on that down?

Tiffany Neuman  

Oh, such a juicy question. I don’t think anybody’s ever asked me that before specifically. So I guess I would say like coming at it for a long time and working with the big brands like it was very systematized and there still is a system like you said, like, what are the colors with the logos we look at color psychology, we look at the target market, we do market research, like there is a methodology to doing that work. Um, but one thing that started transitioning for me which again, whole nother story, I went through a health crisis, which, you know, I think there’s always a lot of crisis’s that then put us on a new path and we’re moving up the spiral of our becoming whatever you want to say. So when I was this was probably I mean this is even, like right when I got out of college, I started studying you know, the manifestation everything I think that is where it actually started shifting if I look back where I started getting more like intuitive hits when I was branding and I think that actually allowed me to move up the ranks and be like, moved from interim to creative director because not only did I focus on manifesting it, but I learned to like see people and in a different light and then also be able to help them through like you said the the identity pieces of it, which is why I decided to get NLP trained, because I had so many clients either have visibility issues, and or they had worked through that. But they’re still like, when you sit down to do branding work, it’s like almost spiritual, like you’re like, Well, who am I like, and as women, you know, we have these other like, You’re a doctor and Megan’s a mother. And so we have all these identities. And we’re like, Well, who the hell am me more like, I don’t even know, how do I make this? How do I visually manifest this? How do I like what is my voice? How do I do that? In a lot of times, we just kind of like grab colors, grab logos and slap it together. And that’s okay, like we build the plane while we’re flying it in entrepreneurship. So anyways, that all being said, it’s really been beautiful how like it’s all come together. And that’s really been my life’s work is creating my own methodology. And I’m like, excited to because just like you ladies have taken everything and you’re now training other practitioners, I will be starting to train other designers and brand strategists because, like, the method works, right?

Dr. Alex Golden  

Yeah. Oh, congrats. Gracias for that. That’s amazing. Yeah, that’s so so often the path of you figure it out on something that you struggle is that gain mastery, find resources and create them to me is that there’s kind of is safety and creating things that don’t exist in the world because it makes businesses indispensable, it’s hard to argue why someone or again, why someone shouldn’t come to Michigan and I, NLP and hypnosis level one, because no one doesn’t like us. And we have problems that no one else teaches. And so I love that for like stepping into it. And that is a hard transition. I can definitely relate to that. And a lot of the humans that we work with are are definitely in that category. What was that transition like for you personally to like, own your leadership, own your expertise, and really, like, be seen and valued for that. And then even further standing in front of other leaders and saying, here’s why you should listen to me, which is quite identity. Yes.

Tiffany Neuman  

Such a good thing again, I guess it’s like, you know, working with the upper limits, and every time you come to one, it’s like, I’ve learned to ask myself, what is the lesson to learn here instead of like, you know, earlier on, I just like, keep bumping up against it and things would happen. And now I’ve gotten to the point, like you said, we were talking a little bit before we started recording, like how things can start to come so much faster. And I think when you start asking better questions, and like what are the lessons to learn here, and then you can move faster. And so, you know, just being a step above and being able to help my clients in owning that, like I do have the credibility, I have the resources, I have all that and it’s still easy to go into that imposter syndrome and say, like, who am I to do this and who, you know those types of things. So yeah, it’s just been a lot of that work of asking those deeper questions, surrounding myself with other powerful people like yourself to, to like, banter off of that are also doing the work. Because there’s so much negativity and other things in the world and that I’m like, No, like if we were here to serve other people in whatever capacity, like that’s deep work, and for a long time, I was like, branding doesn’t really change the world, like, Am I really doing that, but it does, it creates just like the deep work that you ladies are doing. We’re here to create like ripple effects. And like, if you’re doing positive work, that’s it’s going to make positive changes in some way.

Dr. Alex Golden  

It is so true, because I think we were talking when we had Katie Allen on the podcast stylist and she did our styling for the photoshoot right for the rebranding and stuff. And, um, for our events. And I was actually I was on her podcast, and we were talking about this because she was we were talking about impostor syndrome, and how it’s easy to paint other categories of business as more informative. And then it’s interesting how everybody’s doing that. And so you actually did you kind of disagree like someone, someone saying, Oh, you’re important, and I’m not another person. I’m like, No, you’re important. And I’m not, you know, and, and a kinda just highlights how much is completely subjective. So we really, we really can’t get at it. But we’re saying what’s close is like, to help someone express who they are. And to show up in a world where someone can immediately see what they’re about what their what they want to portray is such a crucial aspect of being a powerful leader. And it to me the branding is the same. And I relate to what you said about people having visibility issues, because for Megan and I to be rebranding, it wasn’t really the like, stuff to do. But the more of that look of like, when you sit down and say, How am I committed to showing up in the world and then being seen as that, and then taking full responsibility for it, because you know, on my end is, maybe maybe someone’s like, Well, you’re a quack like, you’re a conventional doctor, but you talk about all this stuff. That’s not like, you know, it’s not in the Cochrane Review kind of thing. And so that kind of stuff can be incredibly scary. And so it sounds like you yourself have like, really dug into the work of like, why is it? And then how did what resources do Leon? Like when it feels scary? When it when people have a hard time with that transition? How do you unpack it with that? It sounds like NLP and hypnosis has been a big thing for you since you’ve been trained. I’m sure there’s plenty of other ones that you have.

Tiffany Neuman  

Yeah, I would say that’s definitely a huge factor. And why, why I specifically went to get trained, because I think you know, anybody out there who can call themselves a brand strategist at this point, but to get the real results, I think that is an extra way that you can hold people’s hands because literally part of it that stemmed it is I worked with a client and we had this beautiful website, and she was so afraid of like almost afraid of the success, I think that she, like, didn’t want to launch it. And I was like, I don’t know how to help her through this. So that was actually what stemmed that along with my own work, because I’m not one to like, really want to be in the spotlight. I like to highlight other people, which is my work. But you know, I’ve learned to do that. So some of the other resources are, I look at like the factors actually, a lot of the frameworks that I use are like, leaning into the unknown, like asking yourself those questions and making it a little bit more fun to navigate. Where if those things are coming up, I think a lot of people just, you know, shove it under and like oh, like push through it right? Like that masculine energy pushing through it, like just show up anyways, like, all you have to do is do 30 days of lives and all you have to do is this. And yes, you can do that. But it doesn’t get to the root cause of like, what’s causing this to show up so like looking at past experiences and you know, trauma that may have happened or what what specifically are the fears around it, like even journaling around like what, you know, why am I like fearing this, maybe it’s the fear of failure. Maybe it’s the fear of success. It’s See what people are gonna think a lot of the times we don’t pause to, like, dig into that, and then reframe it into well, you know, if I’m holding this back, what am I keeping from the people who need my help? You know, because we’re here to do important work. So a lot of it is that digging, and then the reframing at the same time.

Dr. Alex Golden  

I love that that’s so good. Because I agree, people come, they either don’t do it, right, because the, the emotions that come from the thoughts of I’m not good enough, or I can’t do this, or whatever, are so strong that they’re a deterrent, or people do push through it. But the other parts of them that are gaslit, and that process, often then rebel, right, and then do the 30 days alive. And then you don’t do anything for 60 days, you’re like, wow, I lost all that momentum, right. But it’s because their reaction is, and I often find that that’s what makes people feel a little bit crazy. And they start to beat themselves up, because they’re like, what’s wrong with me that I keep, like showing up and then falling off? When really, it’s like, it’s not really about you as a personality. There’s just hard wiring at the level of the brain. And yeah, without tools, I think, for both the person facilitating whatever the transition is branding or otherwise, and the person going through the experience themselves, can be really frustrating. And maddening. And so I imagine that there’s, there’s kind of the initial blocks that people have. And then people like Megan and I, who are further on down the road, and also have the unique kind of challenges of things like you’ve been at it a while. And you can see that, you know, things change over time. How do you rebrand in a way that keeps options open? Wellsville, niching down and being relatable to your target market? And maybe talk a little bit about that, not only personally how you went through it, but then how you see that playing out and clients? Yeah,

Tiffany Neuman  

oh, that’s such a good question, too. So going back to my methodology, it’s called the legacy brand methods. So my belief is really, you know, oftentimes, again, we build a brand by thinking it’s just the visuals. And there’s actually so much more below the surface, that we need to get, like the foundations that we need to create first, and really get clarity on. So once you know those foundations, like your vision, your values, what is your voice, like? What is the brand story that you’re trying to tell? Then, you know, you create the visual manifestation with the whole idea, my intention is, so you don’t have to keep reinventing the wheel. So a lot of times people just keep going, and they don’t fix it, cuz they’re like, Oh, we’re just gonna keep changing. So we’re just gonna do whatever. And then it’s never consistent to create brand recognition. Or they do it, they stay consistent, and then they pivot, and then they keep redoing it. So a great example is our mutual friend, Amanda Walker, who I don’t think would mind me saying this, because we’ve talked about it many, many times publicly. Yeah, similarly, you know, she moved, she was specifically a health coach, and she moved more into business coaching. While we had done the work previously, of creating her brand Foundation, what I consider to be a legacy brand. And over the years that we’ve known each other, she came back to me and she’s like, Tiffany, I hate this because we’ve done all this beautiful work. And I’m pivoting and I don’t know what to do. So it was pretty darn easy. We came back, we shifted the messaging slightly, she had a new brand photoshoot. And we had a new website up for her in like two weeks because we had done the initial foundation work. So that’s really what I look at it for is like, if you do that deep dive work, the foundation’s the like almost spiritual aspects of like working through the details that most people avoid or just don’t know that they need to do because you don’t know what you don’t know. Then it allows you and it sets you up knowing that you’re going to evolve. So I like to look at like my clients visions, three 510 years down the road, reverse engineer it so they have a brand that they can continue to grow into. And that can evolve with them. And they have like a framework. So if they ditch an offer or two, they can easily create new offers, but they have a format to follow. So it’s just like, oh, we know what the logo should look like. We know what this looks like. We just have to create new content and put it out there and it’s not as heavy lift anymore. It’s just makes it easy.

Dr. Alex Golden  

That’s awesome that a I can totally see how that would play out. And I wonder if inadvertently, Megan and I had that in our rebrand because we, we do so much identity work that on some level, it seemed like we tweaked what we had more than I was expecting, like when working with you, it was still very much the same concept that we’ve all I mean, we’ve always believed that health and everything, it was a top down endeavor, right, even when we were doing hormones. And so that actually makes a lot of sense on why that would be the case, if you have that component of what is the subconscious primed for and was like the identity playing out because we started because actions flow from that identity. So that checks out on thank you that that answers like I was thinking through why that was actually I was like, huh, it was interesting as more tweaking?

Tiffany Neuman  

Yeah, thank you for sharing that with me too. Because it’s always fun to get, like, your perspective as the client, because to me, that’s my favorite thing to do is it? You kind of make a big mess before it all comes together in a way. You know, like, when you’re like that, isn’t it cleaning the house or whatever that happens. And it’s, it’s similarly it’s kind of like, let’s break everything apart. And like, really, I like look at it and make it and then it comes back together. And it’s more cohesive than the beginning. That’s like, one of my favorite things to do.

Dr. Alex Golden  

Yeah, that’s cool. How do you help help people who are just like nervous to start this process? In terms of how, like how deep you have to go, because some people like, and it’s easy to do, where you kind of show up, you’re like, I want to have this thing, like, I want to have better branding in my business. But then you get in there, you’re like, oh, wow, I have to think about like, my purpose for existing. And why am I here? And like, all this stuff. So what do you if someone was on there? Like, that sounds great. But also that sounds terrifying. What kind of stuff do you lean on?

Tiffany Neuman  

Yeah, well, the first thing is, I know that being a business owner, you have a lot on your plate. So I specifically make the method and how we work through it, whether it’s like we worked one on one like together more of an intensive way. So like we worked, did the deep into a few calls. And then my myself and my team took it. I also have a group program that we meet over 12 weeks, so it’s a little bit more of a slower cadence. So you have the time to like, think about things. But really, it’s asking questions and journaling, where I think a lot of people think that they have to do a lot of work. Yes, it’s a lot of like mental work. But it’s not actually a lot of time and in like hard work, if that makes sense. So really walking through it of like, how can we make the process like actually fun. And there may be some like I call it the messy middle, like I was just saying, like, letting people know that there will be some space when they walk through that they might be really questioning things and like why am I existence and why men in business, but knowing that the end goal, so it really like looking at the results. So all of my clients when you see the end product, and the end testimony is it’s like oh, it’s all worth it. And it’s not usually people don’t have like an existential crisis or anything crazy. But it’s, it’s knowing that you have your hands held to during the process. Like it’s not like you’re in a course, I don’t believe, you know, like, Oh, here’s your archetype. I don’t believe in brand archetypes. Because that’s putting people in a bucket. It’s it’s really an intuitive and co creation process that you are going to be guided through instead of just like, here’s what you do, try and do it. And I think that’s why so many people get stuck in their branding. They’re like, let me just grab some colors and logos and call it good. Because they’re not they like try to take a course or they tried to swing it on their own. And then they just get confused and give up because it’s easier. Going through the actual process.

Dr. Alex Golden  

Absolutely, yes, I agree with that. Because I think that’s one of the main reasons we teach frameworks is because in something like transformation that we’re doing, if you don’t even know what step you’re on, when you get stuck or confused, or things are not going well. It’s hard to know what resources to apply. Whereas moving through a framework and I know maybe and I that was kind of a boundary for us and we’re like we’re not doing those high fives ourselves like this is not one of those things that we we have the expertise and ask for and we’ve been at this long enough where it’s Like, if we have the frameworks, great, we’ll do it. If someone else knows the frameworks, and there is going to be a smoother process, that’s the one we’re going to do. Now this many years of business, he, he kind of get tired of the runaround. And you’re like, let’s do this. Let’s do this for real, right? Sure. I love that whole, I liked that you brought up archetypes, because I think that some, some people really teach that in terms of business messaging, like, how does one speak to the subconscious mind of their perfect client? And how are they? How are they using their language? To say, here’s who I’m for. And here’s who I can help. And here’s how you that’s right for me, you can identify with me. And sometimes, you know, that that actually is built around these artists like, Are you a teacher? Are you a sage or, you know, like, you bring things together and things like that. And it’s, I think, in some ways, good. I have often worried a little bit around when we create identity structures, like that archetype is easy to pigeonhole yourself into it kind of like I love human design. But there’s a bunch of posts on like projectors, for example, which I am, that I’m like, this is just kind of an accuser of like, this is why I can’t do something because I’m a projector. And I’m like, are we really supposed to use, you know, the framework for limitations? No, right? Like we’re doing it to learn about ourselves and increase self awareness. So we can do more, not so that we are like, well, here’s why I can. So in that, like, you know, archetypes is one thing. I’d love to hear why you personally disagree with that concept. And then also just other pitfalls were used. You think like what you collectively and conventionally hear where you’re in disagreement with that?

Tiffany Neuman  

Hmm, I’m glad you picked up on that. And, like 100% agree with what you’re saying? Especially in the branding process. So a lot of people are like, take this quiz. And again, I’m not like, I don’t even know specifically who has I have just seen them. So I’m not like calling out anybody specifically. But there are that. And then again, it’s like you are the Wanderer and then you should show up this way in your brand. But the truth is, we’re multi dimensional beings. And it puts again, it puts us in like this thing of like, I can only show up this way I can only do this thing. And yes, I love like you’re saying I love human design. I love Enneagram. I love all of the things. And it’s interesting. But I have decided to kind of pick and choose, like what I believe from those. And because like you said it can, yes, it can help us guide us on our way. But it can lead you to limitations, and it can lead you to almost an identity crisis where you’re being told what you are. And like human design, too. There’s so much that I found out about it in the way it was created that like again, it’s amazing. But if you’re not looking at like the whole chart, if you just are like I’m a projector, this is it. It leaves out like the bigger picture. So

Dr. Alex Golden  

they’ll agree what and when you don’t act like it, you’re like, what’s wrong with me is that I am not who they say I am, right? Yes. They’re actually what gets me most of the time, not where I’m in agreement with it.

Tiffany Neuman  

Exactly. And so in the branding scope, I do agree, like to clarify, like you said in the messaging and actually can be very powerful if you’re trying to call in a certain type of person. Because again, if you’re just speaking to nobody, and I’m sure you’ve heard this quote before, then like when you’re projecting out, it’s not going to resonate. So using it in that context of like, you know, like, what’s your target market, you know, they’re all practitioners, mine is women entrepreneurs, but like, you do need to dial in a little bit more. So I tend to work with women who are spiritual on some level, that even if it has nothing to do with their business, that are heart centered, mission driven, all the things so like, creating almost like a brand archetype of your own, for the brand story is really important. So then you can speak to them, but I really don’t like it when it’s like putting the archetypes on ourselves in brand creation, which is like if you look at which all like all of the case studies on my website, every single woman every single, like brand looks completely different because they’re different people like you and Megan were so fun to work with because you’re bright and vibrant and fun. And then I have some clients that are like really serious and you know, they’re mostly black and white. And that’s where they are. So if we were to put an archetype on that, and you ladies took a quiz, it might tell you that you’re, you know, fun in a sense, but we probably wouldn’t have gotten the results that we did in like the colors And the voice that you would have missed if you were like, just focused on one archetype. So

Dr. Alex Golden  

that’s so true because from, from what we teach, you know that when it comes to spiritual growth and evolution over time, like and from a practical, practical standpoint of like, your energy field actually grows and expands and can hold more, you know, often leaders we find have a lot of contradictions held within them. They’re both soft and their heart their power, they’re, you know, aggressive and they’re done felon, whatever and patient and really patient and they have all of these different energies, how is listen them that they can hold simultaneously? So true. And from Yeah, from that standpoint? I agree. It’s like archetypes that we have are see we have on the pies no seven archetypes of people, where do they kind of get stuck on their transformation process? And at the same time, every single time I do an episode about that, it’s like, I’m all I can just say I’m all of I’ve been all of them at some point in time, which is like it does get really tricky. And then But then it’s interesting, because who we are as leaders, not all you know, we’re not the always speaking to other leaders, sometimes we are and sometimes that’s not our business. And so tailoring that I can see how something for the business owners and something for the messaging would be completely different. And could potentially speak to a different type of thinking and a different type of existence. From like an evolutionary spiritual standpoint, probably. Which brings me to my next question. You mentioned manifestation, all of that. And it sounds like spirituality is for your brand and for your identity, a big part of how you do things. So can you take us through? Like, almost like, what’s the parallel story here? How did that all unfold over time? And how does that inform your work?

Tiffany Neuman  

Yeah, um, well, so it’s interesting, too, because that’s something I talk about with clients a lot is, like, how much certain things really face forward in your brand? Because I think we’re told, I will get back to your original question, but this is what’s coming through. We’re told to be like, authentic and share everything. And sometimes I think we like almost do that too much. And there’s sometimes a little bit of like, it’s a balance of like, a mystery that could happen, right? So like, I tend, like, I am very spiritual, and it’s woven into my work, but it’s not super front facing in the business. Because I strategically noticed that I was getting the wrong type of clients when I was front facing with that in the business that weren’t actually, and again, I’m not like, pigeonholing anybody, like, this is just my experience. There was some I was getting some super spiritual people who weren’t, like actually really serious about their business. And so it made it a little bit difficult to work or work with them. It’s, it’s hard to explain what I’m saying, but I’m just being very vulnerable and sharing here.

Dr. Alex Golden  

No. Yeah, I think I can translate to the way that I worried that from my experiences, sometimes when you’re heavily in the spiritual space, there’s a formlessness that is associated with it. And it’s hard to force a formlessness into a form if someone’s not there, like they’re not quite tuned enough to figure out how they want to be because there’s a transition going on. Judicial transitions are really hefty lica Yeah, I

Tiffany Neuman  

love that. Thank you. You said that better than I could.

Dr. Alex Golden  

I am also popping in to share a bit about our sponsors and needed as in this is needed.com too if you follow the link in the show notes, you’ll be able to check out their products and get 20% off with the code zesty but about them so needed as a company that is that was created and thought of by two women so like Megan and I and we relate a lot to their story of looking around and realizing things like oh my gosh, there’s so many people, especially women of reproductive age who are on things like multivitamins and prenatals and stuff and get when we do testing 97% of people And this is across the across literature have nutrient deficiencies. Why is the formulation like this? Why is this happening? What is occurring? And more importantly, what can we do about it? And that question is what the answered with products that have been researched to be formulated with the forms and the amounts, and the quantities of things that can be utilized by the body in an efficient manner, in a way that actually gets to the end result without causing problems along the way. And so that’s what they were looking at. And so we really, really appreciate their products, they have everything from a multi to multi probiotic options, and even a mensline. And specifically, if you are reproductive age, age as an you know, you want kids or you have kids, or your have grown multiple, and are recovering, and then all of those people will find the line very, very applicable to them. But even if that’s not you, they absolutely have products. So check those out. We’re super grateful for the sponsors, we’ve been using the products ourselves as well. And we’re really, really loving them. So back to the show.

Tiffany Neuman  

So so it’s almost more of an energetics. And it does come through Absolutely, because I attract people who are very spiritual and there will they they understand the process and they get in and they’re like, oh my gosh, I had no idea that this was the process and absolutely love it. So there’s this energetics that you can weave into the brand that aren’t necessarily the way that you’re saying or visually seeing things. It’s just present. Like it’s your presence. And it’s like the subtleties that you’re bringing through. Which is really fun to play with. Because, like there’s a lot of like, I mean, we could talk about like your color psychology is bringing that through. I think a lot of times people are just so blatant or so vulnerable, and actually does them a disservice. So there’s that. But then going back to how that’s kind of come through specifically. So like I said, I had a heart health crisis, like right after college, as I was moving into business, long story short, and I think we all have these moments, like I was like laying on the couch. health crisis had broken up with like a relationship I was in for five years, like, totally couldn’t have kids like all the things at once. And then just got this random email from Mary Morrissey, I don’t know if you’re familiar, like she’s friends with Bob Proctor and Les Brown, and like that whole school of people. And that introduced me to the idea. She calls it dream building manifesting. So I started at that moment. So it’s just been a journey ever since it like really working in actualizing. And like, what does that look like for me, because there’s so many different schools of thoughts there. But I actually have kind of done that. And then the NLP work. So it’s so much ingrained in the branding processes as well, because I truly believe that going through this brand process is like breaking through an upper limit for clients because they’re moving from one level to the next without even sometimes even realizing it. Because like you said, there’s so many like identity pieces and subconscious beliefs that you have to work through to show up as the leader you truly are. And so I talk about it, but I don’t talk about it so deeply because I typically because we’re having this discussion right now, because it can scare people. And so it’s that balance of like meeting people where they’re at, and most people want to hear where they’re at in the moment. They want to hear results. They want to hear like, I can make more money, I can reach my ideal clients, I can save time and money and energy. So in my own messaging, I hint at a lot of those things, but don’t necessarily talk about it. And then it happens and there’s this like alchemy, and they come out the other side. And it’s really cool. So I don’t know if that really answered the question I kind of went off Oh,

Dr. Alex Golden  

it does. Because I think that there is you know I think you the conversation brings up a really important point that I think about all the time and I this is like a conversation that is constantly evolving in my head but it’s the concept of who your being when it comes around like from the energy body is transcends when you’re working is like when you’re making dinner you’re being the beacon for your clients to come find you when you are sleeping when you are taking a shower or when you’re you know, washing your hands as like then we realize that it doesn’t turn on and off just because we’re working right or not working because some people procrastinate because it’s scary and some people overwork because it’s scary, and they want to prove it, that they prove their worth. So how has that shifted over the years for you, and I know for you work life balance is a really important thing, and to make sure that all of your life is taken care of, and the way that you want it. So how has that part been for you? I know that I’m with clients.

Tiffany Neuman  

Amazing question. Oh, my gosh, it has shifted, unbelievably, I mean, especially from corporate and working, like, extremely hard to prove my worth. I mean, I was like, very young, when I was a creative director, and like, you know, meeting with these teams and everything. So I had to, like show up in a certain way in who I thought I needed to be, and that who I actually am and was. So breaking that mold was probably I had another health crisis. And that’s a pattern that I’ve noticed, and I’m sure you ladies talk about this all the time. But when I made that transition from corporate into my business, I took a part time role to like, you know, help me through the transition. And I kept getting the call of like, Okay, it’s time to go fully into your business, and ended up burning out in the hospital, because I was like, burning the candle at two ends, because it felt like this the right thing to do the safe thing to do. But as soon as I realized, that’s why I had the health crisis and went through like, that, I was able to make that transition, and then it became, still having that work ethic, like I have to work hard to make this work, I have to, you know, those beliefs that we have, which I’m still working through, but now having a team as you know, that’s a whole different story is like being a leader showing up, you know, am I, you know, Worthy of all of this goodness of like, handing things off, so I can be in my leadership role and doing the things that I need to do. So, it has been a journey, and I think I’m so much further than I have been in like giving myself space. And, you know, like, one of my affirmations is, you know, like, not even like working harder, not smarter. But like, if I do less, I can actually make more those types of things. And it’s amazing, because when you shift those beliefs, as you know, like, that will shift for you. So that’s like as as with the brand to one of the things I love to work with my clients is like, how can this brand work for you like when you have the foundation, when you have the tools, you no longer have to think about, like it’s such a load off your plate, once it’s done and you do the work, your team then has the tools to be able to do the work for you. Like they don’t have to ask you what colors are we gonna use whatever this like, what is the brand’s like, how are we going to show up? Like, it’s sad, and you can just go for it. So I think there’s a lot of correlations of like, how we move that through that and business? And then how, like, the branding can help that too.

Dr. Alex Golden  

Mm, absolutely. As a new highlight a good point that I think we we see a lot and have experienced ourselves is that each layer is like it might be on the same topic. How am I showing up? And who am I being, but it does look different? Because I think when we were starting out, we’re like when we have a team down the easier so people doing stuff, and it totally is easier. And there aren’t people doing stuff. But then of course we worry about, you know, how they’re doing making sure that they have stability. And also then kind of it brings on new stuff you can’t like, what message am I sending for role modeling, if I fire this message off at 11pm at night, so it’s the member, right? Like that becomes a consideration. And that’s kind of like parenting, when you were you know, on your own. Like, he’d be whatever and then reading the snack and there’s little, you know, three year old eyeballs on you. And you’re like, ooh, this changes the dynamic, right? Like this is me anymore. This is I’m being assessed and there are consequences to the role modeling that happens and, and so yeah, it’s fascinating because it’s almost like by the way, I found by the time you are caught up enough with yourself to feel like you got it. Oftentimes the impulse like the desire opens up for the next level, then your best and through that and all of this stuff starts again. And I like how, you know you’re already acknowledging that in the framework because that’s how If people change a lot through that process, anticipating the change, and is, you know, is just like this will happen. What are we going to do about it right now?

Tiffany Neuman  

Yeah. Because if you unless you are a human that’s not on the path. And that’s fine, too. But you are on the path of like, evolving and progressing. Yeah, that’s changes there. And it’s going to be so I think you’re right, and the and the sooner we can, like, accept that and love that and look at it, like, I really am trying more than anything now is just to look at things as like an experiment, you know, like, even life in general, because it makes it so much more fun. Instead of like, what if I do this doesn’t work. And then it’s like, I’ll even tell the team of like, okay, this is the next step. And if it doesn’t, we’re still evolving. We’re still Yeah, moving forward. But it can be more fun, rather than like, oh, my gosh, I’m just gonna keep going through this.

Dr. Alex Golden  

Totally, yeah. And when Megan and I were deciding, you know, really foundational habits that we teach on things, like our habit event in August, one of the things that is so crucial that it’s almost hard to do anything, is without the habit of let me try this and get feedback. And there’s nothing wrong with getting feedback that says, I want to change something or a lot about this. That habit is, it’s almost hard to accomplish much. Or go at a fast pace, unless you have that. Because if everything is so costly, and every change is so scary, and every you know, transitions so painful. Oh, my gosh, he’s done. Most people just won’t do it. You know? And who can really blame them? Because it is hard that way?

Tiffany Neuman  

Absolutely. Yeah.

Dr. Alex Golden  

Well, I thank you for this conversation. I love it. I you know, I think it sounds like we’re at a good stopping point. Although I mean, I’d love to have you back. Let’s keep let’s keep chatting about this. Because obviously, we will continue to evolve. And we’ll do this. So can you share a little bit about or a lot of it about how someone can come find you learn from you? And then What program do you got going on?

Tiffany Neuman  

Yeah, absolutely. Thank you. So best place is your legacy. brand.com is where you can find out all the details. Also, I’m Tiffany at Tiffany new and creative on Instagram. That’s kind of where I hang out most of the time. As far as social is concerned. And yeah, the main things are, I have is branding, obviously. So I do one on one work, which is always open in some ways unless there’s a waitlist. And then we have a group program twice a year, which people a lot of people are like, Why would you do breeding and a group program, it’s actually really beautiful, because it serves as market research at the same time. So women can come in and get feedback from each other and the expertise of myself at the same time. So it’s not a course it’s actual, like co creation process. That is a proven method, of course. And then I also have something really fun that we’ve created, sort of just clients requesting it, because I do tend to attract, because I created the brand to do so amazing women like yourself. So I also have a women’s networking group called the legacy lounge collective. So there’s lots of ways that we could hang out with each other. And yeah, I just I can’t wait because I know you’re coming on my podcast soon to do the back and forth, because I truly think like, your work is so pivotal for so many women too. So

Dr. Alex Golden  

yeah, thank you for sharing all that. Megan, and I can’t speak highly enough of Sivananda our team in terms of the the depth of work that you do is rare. It is hard to find someone who has put in the time personally to do the hard work. And then to understand it well enough to actually create frameworks with moving parts and a team and that takes someone through it. I mean, that is so hard to find. So thank you for being an amazing resource. I really hope our community takes advantage of that because you’re amazing. And what you do is amazing. And we’ve so so so appreciate it.

Tiffany Neuman  

Oh, well thank you that means so much. And like we said it’s it’s so easy, I think sometimes for us to do what we do and not like celebrate that. So I really appreciate and feel like that’s like a closing thing is just thank you for celebrating me. But I also just want to celebrate you ladies for like, doing the work also, and I can’t wait for your audience to like, see the visual manifestation because you don’t really see behind the scenes everything we talked about today but like, that will be fun too.

Dr. Alex Golden  

Yeah, absolutely. And a lot of our leanings and and people that have been around for a while. And so they seen that evolution of medicine, I am excited. You bring that final like cohesion, the whole love into everything that we do. And so very, very, very exciting. Like he’s that is coming soon. So we’ll be doing that. Alrighty, thank you so much.

Tiffany Neuman  

Thank you for having me. Hey, hey, it’s Tiffany. And I just want to thank you so much from the bottom of my heart for being with Alex and I today. I love zesty ladies so much. And I really want to support not only them but their audience. So I have a really special gift that I’d love to offer you today, which is access to my private podcast, the profitable brand equation, we usually sell this as a download, and I’d love for you to simply have access to it today. So if you want to learn more of how to create your legacy brand and to create a profitable brand, go ahead down to the shownotes and the zesty ladies will have the link there. It’s a short actionable series of podcasts that will take your brand to the next level. Thank you and I hope to hear from you soon.