In this episode of the Becoming Zesty Podcast, Megan sits down with registered dietitian and business coach Laura Schoenfeld to talk about navigating entrepreneurship while raising a young family. Laura shares how becoming a mom completely reshaped her business model—from high-intensity launches to simplified evergreen systems. She opens up about redefining her core values, restructuring her client services, and learning how to prioritize what truly matters with limited time and energy. Whether you’re a mom, a coach, or a business owner seeking aligned growth, this episode is packed with practical wisdom and real talk.
What We Cover:
- Laura’s transition from launch-heavy strategies to evergreen offers
- How motherhood shifted her priorities and business structure
- Creating a business model that supports your life—not the other way around
- The power of clarity, core values, and simplified systems
- Laura’s biggest belief shift after attending NLP training while six months pregnant
Connect with Laura:
- 🎧 Podcast: The Nourished CEO
- 📸 Instagram: @lauraschoenfeldrd
- 💼 Coaching Program: Nourished Business Accelerator
Connect with us 👉
Follow us on IG: @becomingzesty
Find us on FB: https://www.facebook.com/BecomingZesty
Visit us at https://becomingzesty.com/
Join our 7-Day In-Person Transformation Accelerator Foundations on October 2025 http://becomingzesty.com/transformation-accelerator-foundations
Megan & Dr. Alex 0:01
You’re listening to the becoming zesty podcast. We are Megan and Dr Alex, and we’re so happy that you’re here. We are passionate about accelerated transformation, yours, ours and the collective, personal and professional for coaches, practitioners and leaders of all kinds. Between the two of us, we seem to have done things the painful way, so let our pitfalls become your stepping stones. We are not afraid to share our raw and vulnerable truths in order to help you transform your thinking, your body, your heart and your soul, combining over 15 years of functional medicine with brain based habit change to lead you to create the life of your dreams, supporting yourself through all four bodies, physical, mental, emotional and energetic every step of the way we Are transformation, accelerators, wholeness, cultivators, empowerment, experts, speakers, authors, mentors and change makers for a more loving world. By combining Dr Alex’s MD experiences with Megan mindset magic, we’ve helped hundreds of 1000s of people transform their lives, and we can help you too if you’re ready to accelerate your transformation, and have so much fun doing it. Then stick around. We’ve got you covered. Quick reminder, this information is not meant to diagnose, manage or treat disease. Always consult with your doctor, not this doctor, before making changes. Now let’s get into today’s episode.
Megan Blacksmith 1:40
Hello, everybody. Welcome back to the podcast. I’m so excited to hear. I am so excited to be here and I hear I have Laura, I have Laura Schoenfeld with me today. Good friend and guest. I’m really excited for you to listen to today. So Hi Laura. Hi Megan. Thanks for having me, yes. So this is, is this the first time you’ve been on the podcast? I don’t think so. Okay, I didn’t think so either, but we did one a long time ago. Okay, this is gonna be all new, all fresh.
Laura Schoenfeld 2:11
I mean, considering we’ve been like in each other’s orbit for probably a decade now, I’m not sure when it would have been, and I know you’ve been on mine, but again, it’s, I have no idea when we’re gonna have you on again, though, with the rebrand. So, yes!
Megan Blacksmith 2:23
So all the new things we’ve so much. The cool thing about this, and that’s why we wanted to do this, is that Laura has, now has two children since, you know, probably the last time we spoke publicly here. And I really wanted to have everybody listening, hear the way that the thinking and the business changes to keep really successful business, while also bringing humans into the world. And I know a lot of people who listen, do have small children, or are about to have small children. Want to have them someday, and that is one of the biggest questions that people come to us in NLP training of, can I do both? Can I be a good mom and run a business? So we’re gonna get into that today, but first, let me just read some details about Laura. If you don’t know her yet, you should definitely go follow her on Instagram. Fabulous. I love learning from Laura. I’ve been to her live event. That was probably what I shared about came to your live event over a year ago. So, so amazing, such a fabulous group of people in that room. So Laura is a registered dietician and business coach who helps health and wellness entrepreneurs build profitable online businesses that align with their personal values and desired lifestyle through her nourished business accelerator program, she teaches health experts to attract high paying clients, simplify their workload and achieve financial success without burnout. As a mom and entrepreneur, Laura is passionate about helping others create thriving online businesses that support the best offline life in the process so important. Her ethical marketing strategies and coaching Empower wellness professionals to grow their income and impact while living the life they want. I love it. Laura,
Laura Schoenfeld 4:13
It sounds so good the way you read it.
Megan Blacksmith 4:18
That was my best intro voice. I love it.
Megan Blacksmith 4:22
Okay, so let’s go back to the beginning a little bit of I want to talk about maybe what you thought entrepreneurship would look like as a mom, and then maybe a little bit more about what actually happened
Laura Schoenfeld 4:36
That’s that’s a tough one, because honestly, I feel like the before becoming a mom, period of my life is like a fever dream, right? It’s like, did that even happen? I know it did, because I’d been running my business for like, seven years before I had my my first child, but I don’t know if I had any clue of what it was going to look like.
Laura Schoenfeld 4:57
I think you’re I know you’re a mom.
Laura Schoenfeld 6:53
not, you know, no shade to anybody who’s decided to do that. That’s obviously a very personal choice. I always questioned if I would ever do any sort of child care. We do have a little bit of child care support for my older daughter at this point, which honestly has been really great. She loves it. She has a bunch of friends. She’s like little teacher’s pet at daycare. And so we do have some child care, but a lot of what we do is just like the two parent shuffle, because my husband works in my business now, but really, I’ve had to completely change how I show up in my business. What’s actually my day to day workload? What I focus on? How I outsource, because I have such a small window of time and energy available to do the things that actually run my business. So I don’t know if I’m still answering your question, but I think the big distinction was, before kids, I thought, How do I fit kids into the business that I have? And now, after having my second one, the mindset is, how do I restructure my business so that it fits into mom life? If that makes sense.
Megan Blacksmith 7:59
Oh yes, I love this. So I literally, while you were talking, I had to go look up this quote, because I was just at Dr Joe Dispenza advanced retreat recently, and I was thinking about goal setting, and the next thing, right? Like the next thing for me, and I’m like, How do I even know what the next thing is? Because I feel like the next thing is something I don’t even yet know is a thing. Because if I just take what I have and say I want more of that, then I just kind of have more of what I have, right? You were like, I didn’t just take the business I had and put babies into it, right? I had to rethink this whole thing, which means sometimes you’re thinking of a thing you don’t even know exists yet, right? A new structure. So he said. Dr, Joe said, if it shows up the way I planned it, that’s evidence I created it from the known. But if it surprises me, it means I’m living in the field of pure potential.
Megan Blacksmith 8:57
And it feels like this is what you did, of like almost. Do you feel like you took it back to basics and just started over like, what would it look like? So talk me through, what did it end up looking like, or what does it look like, or what are the biggest changes you made to reverse it instead of just trying to do what you were already doing with kids?
Laura Schoenfeld 9:17
Yeah. And I mean, my younger baby is four months old at this point. So I feel like at this age, things change so frequently that what I’m sharing today could be different in like three months.
Laura Schoenfeld 9:29
But the nice thing is, having been in business since 20 I think 2014 was when I officially started taking clients, because I graduated grad school in 2013 so it’s been over 10 years now being in business, first in a nutrition business, and now in a business coaching business, the principles really don’t change. The basic foundational structure of a successful online business is always the same, whether you have kids, whether you don’t, whether you’re a health expert, whether you’re a business expert, like, it really doesn’t change as far as like, the foundational. Pillars, but the way that I was approaching each of those pillars majorly change. So, and this is something we teach in our NBA program. Basically, the three different pillars that you need to have in your online business are some way to attract clients. So traffic, content, getting your face out there, all of that, you need a way to convert them. So selling and lead generation. Essentially, if you’re not selling, obviously you don’t have a business. And if you don’t have leads, you don’t have anyone to sell to. And then there’s the service piece, which is, how do you actually deliver what the people are buying? That can be purely one on one. It could be a group program, it could be a course membership. All the different things. There’s lots of different ways that you can deliver a service, but those are the three things that every online business needs. So I had before more of a launch model. So when I say a launch model, it was like, open, close, cart cohort style, one to two launches a year. Our launches would do anything from like 200 to maybe like, I think our highest launch was around 325, to 350, 1000 for a single launch, and then we would deliver the program, coach people through it. It would be 12 weeks long, and then it would be over. So that was before I had my daughter, and I think we might have done one more launch when I had my first daughter, but when life started getting really unpredictable, and when you have a child, it’s like, what if they wake up sick? What if they were teething last night or had a sleep regression, and now they didn’t sleep all night, and now you have to go do a live webinar to sell your stuff, and you’re supposed to show up with this, like, super excited, perky energy. And you know, life was extra lifey that day. I didn’t want to have to rely on everything happening perfectly for me to be able to make the money that the business needed. So a big change that I made was my sales strategy. I shifted from more of a launch model to Evergreen. Now that doesn’t mean I’ll never launch again, but it’ll probably never be my sole income source ever again, because, you know, packing all of those sales into like, a four to seven day period when you have children, I just feel like is very difficult and maybe not the best model. So that was a big change that I made. And then with the program delivery, I mentioned that I shut down two different programs. So my mastermind, there was a lot of, well, first of all, I was doing a lot of one on one on one with those clients, so there was a lot of time just in the delivery of the actual offer. And then we ran two live events, which at some point I’d like to bring events back into the picture. But having that as a deliverable that somebody paid for, like, 10 months before I have to deliver it is something that, again, like, what if life gets crazy? What if, you know something happens in the world? The world’s been extra unpredictable, it feels like lately. So a combination of things where I just didn’t want to be on the hook for delivering something that was so like, specific and time sensitive, and I also just didn’t have the time and the bandwidth to be serving all of those clients at a one on one level. So that was That program’s reason for pausing it. I might bring a mastermind back, but at this point I don’t have one running. And then my other program that was taking a lot of effort to deliver, because, truthfully, I had over complicated how much stuff I was trying to help people with I wouldn’t say I over promised in the sense that I delivered on what I was promising, but I over promised for my own capacity, and it really was very difficult for me to actually deliver everything that I was offering, as far as a result is concerned, and the amount of support I was concerned and so What ended up happening was I basically bottle necked myself, where I couldn’t even take more clients into that program ethically, because I just knew, hey, if I keep adding more people to this program. At that time I was pregnant, I was like, There’s no way I’m going to feel good about either the service I’m delivering or my own physical and mental well being. And my tendency is to just kind of like, I’ll put my own physical and mental well being on the shelf, and I’ll help these people, because they paid me. So that was a big decision to turn that program off, because I just was like, I I’m pregnant, I’m exhausted, I have a toddler. I just cannot have all of this happening at the same time. And so I did end up shutting down enrollment for that program when I was about, I think, like, three months pregnant, and then I still had, like, six months worth of delivery to do without really making any more sales. So that made last year a little crunchy, but again, made some big decisions about the service piece, which before I was like, Oh, I’ll throw a program together. I’ll run a cohort, I’ll do a launch, I’ll have a mastermind like all that stuff that I was able to do because my business was so based on my energetic capacity, which was very high. I mean, I’m not like, you know, an energizer bunny, but compared to what I am now post two babies, my energy and availability of time and excitement about just working all the time is very. Different before I had kids. So a lot of those changes were not necessarily things that I intended to change. I didn’t intend to shut down to multi six figure programs. I didn’t intend to, you know, basically, shelve this relatively successful launch strategy that I’ve used for multiple years that wasn’t like I went into having a child being like, No, those are absolutely in the garbage now, but now that I’m here with the two under three at this point, it’s just like I my bandwidth is so limited, and I’ve done this enough to myself where I have over committed and then over stretched my own capacity and really made it so that anytime life got crazy, like I was the one suffering, I just had to really put my foot down about that and just be like, No, we got to simplify. We got to make this so that whatever’s going on in my life isn’t impacting our financial situation on a monthly basis. So that was a really long answer, but hopefully that covers what your question was, because I think again, it’s those pillars are the same. They still exist. They just had to really shift a ton to account for the much lower level of energy and capacity and the day, day to day unpredictability of like anything could be happening in our family, and I can’t be needing to be high energy on any given day.
Megan Blacksmith 16:26
Well, let’s zoom in. Let’s zoom into an actual day. So how are you deciding, because you have very limited time, usually when there’s there’s nap time and there’s right, there’s limited time to do the actual things. How have you worked on that or decided what to prioritize when it comes to like, each day, day to day? Yeah.
Laura Schoenfeld 16:47
So when we first had our second daughter, my husband and I were experimenting with a schedule that ended up not working. It was basically a schedule where we both were working a full day, but kind of like alternating days, essentially, or even working the same time block, but somebody would be on child duty if that child happened to need attention. So generally, the baby, right? And so newborns are. They very sleepy. So they sleep a lot, but if she woke up as she needed something, one of us needed to be not on calls, essentially. And I was also going into our we have a coworking office that has a childcare attached to it, and so we were both going in and trying to work at the same time. And for me, that was just like straight chaos, like I was like, by the time we even got sat down at the laptop to work after getting my.my older daughter into the daycare room, I was already, like, 50% battery drained, right? So I was like, All right, this isn’t working. So we made some shifts recently, in the last like two months that I really feel like are working well at this particular stage, it might change once my baby starts needing more entertainment. But basically, now we work a split day. So my husband takes my daughter to daycare in the morning for I think we have, like, childcare coverage for four mornings a week. Essentially, I’m at home with the baby, and I’m just like, whatever I can get done when she’s asleep or playing or whatever, is what I will do. And I basically go into that morning assuming I’m not going to get anything done, which is helpful, because then if I get anything done, it’s bonus, right? As opposed to being like, Oh, I had to get that done, and now I can. So the mornings are just like, whatever can get done, gets done, and I’m really just mostly taking care of the baby. Eventually I’d like to start exercising again. I haven’t been great about that, but just, you know, basically it’s not really a work time. And then we have, like, the lunchtime shuffle, where my husband gets home with the toddler. We’re kind of like making sure she gets fed. She takes a nap after lunch. For now, we’ll see if that changes anytime soon. And then we switch into my work block. So my work block is somewhere between, like, 1pm and 5pm eastern not usually working for four hours straight. I’m, you know, I’m breastfeeding, so I at least have to take a break at some point to feed the baby, unless I’ve prepared and I pumped. But I try to pack in as much as I possibly can into that three to four hour block. But I also have priorities as far as what what needs to get done, because it’s rare that I ever finish a block of time in the afternoon feeling like I got everything done that needed to get done. So when I look at what the business needs from me generally, there’s two main categories of work that I prioritize. The first category is sales. So right now I’m the primary sales generator for the business. That includes lead generation, lead nurturing communication with people who we’ve been in sales conversations with, building sales systems to help make those sales processes smoother, making sure if we’re tweaking anything that I’m looking at data and metrics, to fine tune any funnels that we have running, and sometimes even doing direct sales conversations. Depending on the level of the client. The other piece that I prioritize during those blocks is Client Services. I I’m when I’m working with my MBA students, because we have asynchronous communication a lot of times, that’s what I’m doing in the morning when the baby’s around. Like, I can just, like, jump on my phone and pop into circle and support them. But for my one on one clients, those are booked time slots, and those I have available in the afternoons. So like today, for example, I’m chatting with you. This is more of like the visibility marketing side of the business. And then when we got off, I’ll take a break baby, or I’ll breastfeed the baby, and then I have a one on one client call that I’m going to be jumping on. So that’s a pretty typical afternoon for me. If I don’t have anything like this booked, I’m usually working on sales and marketing stuff. But really the main focus is, are we making money today? And do I have any clients I need to support today? Like those are the two things that I am prioritizing at the top, and then everything else. From there. We’ve built systems, and I’ve delegated in a way that allows a lot of stuff to happen without my direct involvement. So things like content creation, if you guys follow me on Instagram, you probably see a lot of carousel posts that go out. Those are created after I’ve done the content created by my VA, who does the actual graphics, and I might just go pop into my project management board on monday.com to just check, like, oh, I need to approve that. And it’s really more approving work versus doing the work. So I don’t put that ahead of my sales and marketing or client services activities, but those are easy to squeeze in between. You know, naps or like, even when I’m breastfeeding, like, I can be, like, scrolling and looking at the things that my team submitted for review. So essentially, it’s the beginning of the day. No guarantee I can get anything done, but if I do have time, it’s more of that asynchronous. Just approve things, maybe post something on Instagram, that kind of thing. And then the afternoon block is scheduled things or deep work that I really need more of a undistracted focus time to be able to look at and really get into what I need to do. And so right now, it’s really I have probably 15 to 20 hours of dedicated work time available any given week, and then maybe some stuff squeezed into the margins. But even that is something that I’d like to reduce sooner rather than later, because it’s I need some mental I was joking with my husband last night. I’m like, right now I kind of feel like we’re just bouncing between work, childcare, work, childcare, meal, childcare work. Like, I want to fit some more, like, personal downtime, exercise, that kind of stuff in. But since we are in a rebuilding phase right now, it’s just a little bit more hectic than I’m hoping to see in the next, like three to six months. So that’s kind of like what a general week looks like. Of course, different weeks will differ, but that’s basically every day if I have my little three to four hour block, that’s how I think about it, and it’s rare that I would be getting a lot more done in those blocks than like, one major sales activity and one significant client delivery activity.
Megan Blacksmith 23:12
I want everybody to hear that that’s not a ton of time that you have just solo, right? You’re squeezing things in, and you can still run a very successful company with small children. I just want everybody to hear that and take that into their brain, that it’s possible. Because I’ve had people say to me like, oh, I can’t come to that training, or I can’t do that thing, or it’s not time to build this because I have small children. And sometimes that really is true capacity wise, and sometimes this is like the biggest story we’re telling ourselves to stop ourselves because it’s scary. And I know I didn’t know any better, but when I went to when I was had my first daughter, I was still working Corporate Engineering job, full time job, had a baby, and on my lunch break, and when I went in early I that’s when I did the FDN program, and that’s when I became a health coach. So, like, I did two certifications in her first year of life and worked a full time job. Now I’m not recommending it. And when you’re like, No, there’s something you want to do, because I was all in I’m like, I am switching to, you know, a new a new career. And that’s when I ran into you with Chris kresser, with Chris kresser at work. But when people are really all in they they make it happen. And just if you know that there’s one hour a day I would go in early, I would go in and I would one hour before anybody got in the office, and one hour at lunch. And that’s where I built my business. So
Megan Blacksmith 24:41
it is possible with focus and knowing that’s really what you want to do. Yeah. I mean, for me, I’ve been in business so long that I don’t think I’m employable at this point, probably so. And then I also have this, whether it’s a belief or, I guess, everything’s a belief, but I have a belief that there’s absolutely.
Speaker 1 25:00
Me no way in heck that I am going to have my husband go get a job so that that money goes towards a full time childcare situation. So we’ve just made that decision. And it doesn’t mean it’s easy, but it’s basically like, and we’ve had a couple of like, Come to Jesus conversations in the last few months while we were figuring everything out, but essentially it was like, No, there’s, there is no plan B. There’s no other alternative than making this work. Yeah, it might mean we have to change how we’re doing it. We might need to adjust, like, cost of living. We might need to, you know, cut expenses in the business. But there’s no scenario where this business doesn’t continue to supply our financial needs, and either of us are working a full time job and not seeing our kids on a day to day basis. So it’s like, I know maybe that sounds a little dramatic, but I feel like sometimes that really is the level of dedication. I guess is the word commitment. I don’t know. It’s like, it’s almost like, you don’t say that you’re committed to your child. You just are like, there’s no chance I would ever not take care of my child. I’m not gonna just let my baby scream and not feed her. It’s just not even a it’s not even a decision. It’s just like, This is what you do, right? So for us, we’re at that level of there is no decision. This is what’s happening. We’re gonna figure it out. It might suck for a little bit, but it’s just, there’s no, there’s no exit ramp that we’re trying to figure out. Is there a way off this, off this ride, and, you know, going back to more traditional working life, as you know, parents in the United States, essentially,
Speaker 2 26:37
yeah. And I think right to remember that you have, you do have to put in that time upfront to create this system and create the thing that will then run when you have the babies, and as long as you keep going, you do get the payout in the end. Like, I say, My husband is home full time. He retired from military. He could go get a full time job, and we don’t want that. Like he drives the kid like they’re gonna from kindergarten on, my youngest is just gonna remember that dad drove her like he was the one around. So it’s super cool that that could happen. And then we have these, like you said, like, it’s not a question of whether we’d go take six weeks off in the summer or not. We do. And then we make, we make it happen. So I think thinking out of the box a little bit from the beginning that this could it doesn’t have to look it doesn’t even have to look the way other online businesses look, let alone like corporate regular job, but like starting to really think differently from the beginning, then you can set your like this is happening Like you have has to happen from the beginning well, and I think a lot of it’s about being really clear about core values with it, because, like you said, maybe the exact business model doesn’t look like exactly what you think it should look like, but I would rather My business massively change to account for the lifestyle goal that I have, then to give up the lifestyle goal so that the business can make more money or something, right? So, like, I could get full time childcare for both of my children if I wanted to, I don’t want to do that. And so we just figure it out, right? And so certain things, like my kids will not be in daycare from eight to five so that I can make more money. That is a core value. That’s just like, non negotiable. So then the other pieces of the decisions, the business model, the way of operating, things that can be flexible in order to support the things that are inflexible. So that is something where getting really clear about what matters to you is so important, because otherwise it’s really easy to create something that maybe looks successful on paper or looks like what other people are creating, but when you actually look at what you’re doing, you’re like, I hate this, and why did I build this? Because I’ve been there, been there very recently where I was like, Why did I do this to myself? And it was because I was just building based on what I saw other people building then, rather than actually building something that fit my non negotiables. I love that you mentioned beliefs a little bit ago, and so I want to get into beliefs, because you got to come hang out with us in Dallas for seven days and chill hang out with some NLP, so would you share what do you think was the biggest belief shift you had during that process? Or what did you let go that made the biggest difference?
Speaker 1 29:28
So I feel like, for me I, What was I like six months pregnant when I was there? So it’s kind of like right in the thick of, like, life is changing. This is hard. Where are we going?
Laura Schoenfeld 35:00
Toning things down, which is the thing that I think I was doing a lot of in the last few years, and that just makes content creation easier, that makes me expressing my beliefs, my perspectives, the things that I’m really good at, easier. And that is something that, as a mom with limited energy, I don’t have any energy available for self censoring, or for like, self management when it comes to people’s perception of me. So that was the thing, I think, again, I think the seeds were planted at the event, and I do think I had to go through the actual birth and postpartum experience for that to actually, like, kind of have that, I don’t wanna say rock bottom moment, but it’s that moment of like, No, we’re not doing this anymore, that had to happen for it to really make that shift. Well, they say having kids and running a business are the two fastest way to force yourself through personal force, personal development. Yes, drop it in the deep end.
Megan Blacksmith 36:01
Okay, Laura, tell everybody where to come find you. What’s the next thing you have going on? Anything you need them. Want them to know, yeah. So I did recently relaunch my podcast.
Laura Schoenfeld 36:15
I was gonna take a break, and then was gone for about two and a half years on that. So we’re officially back. I have rebranded it. It is the nourish CEO podcast, and Megan will be a guest at some point soon, so you guys will have to at least listen to her episode of nothing else. And then the main place that I interact with people is on Instagram. So my handle is Laura Schoenfeld, rd. I do have the nourish business accelerator coaching program. At this exact moment that we’re recording this, we are actually enhancing that program and adding some really cool new elements that are appropriate for the market in 2025 so I’m excited about that. So if you did want to work with me, that’s our main group program, and then I do take occasional one on one clients, for people who are already at that eight to 10k months and higher, to really help them put the additional systems into place to scale to 20 to 50k months and beyond. So that’s basically where I’m at online. And like I said, the main place that I am putting my own content out, sharing my own thoughts, my own perspectives is on my podcast.
Megan Blacksmith 37:22
Beautiful if, if you got value out of this today, and I know you did, please share. Please text us to another mom friend, another entrepreneur friend, or maybe share on Instagram. Tag us both. We’d love to hear your takeaways. And I hope that for those of you out there who’ve been questioning, can I do both? The answer is yes, if you’d like to, thank you so much, Laura for being here. This is fabulous.
Laura Schoenfeld 37:46
Yeah, thanks for having me.
Megan & Dr. Alex 37:50
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